# Phonetic Alcohol Vee Noh Phonetic Wine is a Clever Twist on Pronunciation By Jacqueline Parrish | Published 2009-10-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/phonetic-wine References: [thedieline](http://www.thedieline.com/blog/2009/10/veenoh.html) & [behance.net](http://www.behance.net/CarolineGilroy) Vee-Noh is the brilliantly creative [packaging concept](https://www.trendhunter.com/trends/developed-through-time) from the mind of Caroline Gilroy. It humorously plays with pronunciation and makes [phonetic wine labels](https://www.trendhunter.com/trends/mullet). The phonetic wine (hence the name Vee-Noh) is sleekly and smartly packaged, playing off of fancy-sounding French and Italian names. Some of the Vee-noh’s from [Caroline Gilroy](http://www.carolinegilroy.com/)’s collection of phonetic wine include Sha-Don-Aye and Shi-Raz-Mer-Low. The cheeky packaging is sure to grab consumers' attention and allow even the most uneducated in the art of pronunciation to sound like they know what they are talking about. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Phonetic Packaging:** The use of clever phonetic packaging to appeal to consumers - **Humorous Labeling:** The trend of incorporating humor onto the packaging of products to attract consumers - **Creative Product Naming:** The use of creative and unique names for products that are easy to remember and pronounce ### Where This Applies - **Wine and Spirits:** Opportunities to disrupt the wine and spirits industries with phonetic packaging and unique product names - **Food and Beverage:** The trend of using humor and creativity on product packaging can be applied to other industries within food and beverage - **Marketing and Advertising:** The use of humorous and creative packaging can inspire further innovation and opportunities in marketing and advertising ## Related on Trend Hunter - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [French Non-Alcoholic Wine Collections](https://www.trendhunter.com/trends/nonalcoholic-wine-collection.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Portuguese White Wine Blend](https://www.trendhunter.com/trends/fio-a-fio.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)