# Bubble-Wrapped Bars iCracked Creates an Ultra Safe Environment for Phones at the Bar By Laura McQuarrie | Published 2015-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phones-at-the-bar References: [timeout](http://www.timeout.com/london/blog/is-this-the-safest-bar-ever-avoid-smashing-your-phone-at-this-bubble-wrap-covered-pop-up-081215) & [icracked](http://www.icracked.co.uk/) All too often, drunkenness leads to damaged phones, so iCracked created the safest environment possible for phones at the bar. The [phone repair service](https://www.trendhunter.com/trends/forever-phone-case) created a London pop-up bar that is completely covered in bubble wrap, giving clumsy drinkers a little peace of mind. At the event, people who tweet the brand with #WrappyHour will be eligible to receive a free alcoholic drink. To further enhance [phone safety](https://www.trendhunter.com/trends/rhinoshield-airx), the glasses used are extra narrow, to prevent anyone from accidentally dropping their mobile into a cup. As well as making sure its brand will be top-of-mind for UK consumers during their next phone emergency, the cheeky iCracked pop-up bar also reminds that several precautions can be taken to avoid breaking a phone in the first place. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bubble Wrap Protection:** Creating innovative ways to protect phones from damage, such as covering bars with bubble wrap. - **Social Media Engagement:** Using social media campaigns, like #WrappyHour, to engage customers and promote brand awareness. - **Preventive Phone Safety Measures:** Introducing narrow glasses and other preventive measures to prevent accidental phone damage. ### Where This Applies - **Mobile Phone Repair Services:** The industry can explore new ways to provide safe environments for phones and prevent damage, such as integrating bubble wrap protection. - **Hospitality and Entertainment:** Bars and entertainment venues can adopt creative phone safety measures, like using narrow glasses, to enhance customer experience and prevent phone damage. - **Social Media Marketing:** Brands can leverage social media campaigns, such as #WrappyHour, to engage customers and create brand awareness while offering incentives. ## Related on Trend Hunter - [Fun-Focused Festival Phones](https://www.trendhunter.com/trends/brahma-phone.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Bubble Wrap Branding Initatives](https://www.trendhunter.com/trends/sealed-air.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md)