# Touchscreens for Toddlers The Phonebook Transforms Your iPhone into a Kid's Toy By Bianca | Published 2009-11-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/phonebook References: [japantrends](http://www.japantrends.com/phonebook-mixes-iphone-with-print-publishing/) & [mobileart.jp](http://www.mobileart.jp/phonebook.html) If you're a parent with an [iPhone](https://www.trendhunter.com/trends/screenable-app), get ready to hand your smartphone over to your toddlers! PhoneBook is an awesome educational innovation that turns the [touchscreen capabilities of the iPhone](https://www.trendhunter.com/trends/gaming-phone-case) into an [interactive storybook for little ones](https://www.trendhunter.com/trends/lullaby-stories). The creation by Mobile Art Lab in Japan involves plushy story book pages with rectangular holes -- “playing windows” -- in the middle in which the iPhone fits perfectly. Check out the video for a demo of the PhoneBook. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Interactive Storytelling:** The development of interactive storybooks that use touchscreen capabilities can disrupt the traditional way of reading and engage young readers in a more immersive experience. - **Educational Apps for Kids:** The integration of smartphones and tablets into children's education opens up opportunities for creating innovative apps that combine learning with play. - **Tech-enabled Toys:** The rise of touchscreen technology in toys offers a new market for companies to create interactive and engaging experiences for young children. ### Who This Affects Most - **Children's Publishing:** Children's book publishers can explore the potential of interactive storybooks and develop innovative products to cater to the growing demand for tech-integrated reading experiences. - **Edtech:** Educational technology companies can develop and market educational apps specifically designed for young children, leveraging the popularity of smartphones and tablets. - **Toy Manufacturing:** Toy manufacturers can incorporate touchscreen technology into their products and create interactive toys that provide both entertainment and educational value. ## Related on Trend Hunter - [Child-Targeted Starter Smartphone Apps](https://www.trendhunter.com/trends/screenable-app.md) - [Screen-Free Toy-Like Child Phones](https://www.trendhunter.com/trends/miku-kids-phone.md) - [Kid-Friendly Smartphones](https://www.trendhunter.com/trends/amigo-jr-phone.md) - [Phone-Style Counting Toys](https://www.trendhunter.com/trends/chat-count-emoji-phone.md) - [Kid-Friendly Hybrid Phones](https://www.trendhunter.com/trends/hmd-xploraone.md) - [Toddler Off-Screen Audio](https://www.trendhunter.com/trends/ms-rachel-tonie.md) - [Storytelling Projector Toys](https://www.trendhunter.com/trends/moonlite.md) - [Toddler Development Activity Books](https://www.trendhunter.com/trends/my-quiet-book-activity-book.md) - [Cognitive Play Platforms](https://www.trendhunter.com/trends/toddlr.md)