# Heart-Shaped Phones The PHS Heart 401AB Adopts a Cute Phone Shape By Laura McQuarrie | Published 2015-01-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/phone-shape References: [gizmodiva](http://gizmodiva.com/mobile_phones/heart-shaped-smartphone-valentines-day.php) & [akihabaranews](http://akihabaranews.com/2015/01/21/article-en/ymobile-cute-gimmicky-heart-shaped-phs-phone-441079240) Most mobile phones have a slim rectangular shape, but this fun phone shape is designed to transform into a heart. The PHS Heart 401AB from the ABIT Corporation only functions as a phone that can make calls and store contact information, but in sacrificing Internet, email and text messaging capabilities, this phone is able to adopt a [novel shape](https://www.trendhunter.com/trends/playful-phone-experimentation). Using a twisting motion, the phone is able to transition from a [heart into a smooth rounded form](https://www.trendhunter.com/trends/the-heart-chair) that brings up a small display. Since there is [no keypad](https://www.trendhunter.com/trends/minimalist-phone-concept), one neat thing about this design is that users are able to input a number by tracing its shape on the surface of the phone. When it's time to hang up a call, a conversation can be ended by twisting the phone back into the shape of a heart. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Novel-shaped Devices:** Designing devices with unique and unconventional shapes can create a memorable and differentiated user experience. - **Gesture-based Input:** Exploring alternative methods of input, such as tracing shapes on the surface of a device, can offer innovative interaction opportunities. - **Function-specific Devices:** Creating devices with limited functionality, focusing on specific tasks, can provide niche solutions for users seeking simplicity and novelty. ### Industries Being Reshaped - **Mobile Phone Manufacturing:** Manufacturers can tap into the market demand for unique and specialized phone designs to attract consumers looking for novelty. - **User Interface and Interaction Design:** Professionals in this industry can explore and develop new methods of input and interaction to enhance user experiences on innovative devices. - **Personal Electronics Accessories:** Developing accessories tailored to unconventional-shaped devices can offer consumers functional and aesthetically pleasing options. ## Related on Trend Hunter - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Adorable Love-Themed Phone Collections](https://www.trendhunter.com/trends/valentines-day-phone-cases.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Nostalgic Colorful Flip Phones](https://www.trendhunter.com/trends/2660-flip.md) - [Smart Heart-Shaped Pendants](https://www.trendhunter.com/trends/bond-heart-necklace.md) - [Adorable Pebble-Shaped Warmers](https://www.trendhunter.com/trends/cellphone-hand-warmer.md)