# Branded Smartphone Parasols Tesco Mobile Designs the Phone Parasol, a Practical Holiday Accessory By Grace Mahas | Published 2022-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phone-parasol References: [thesun](https://www.thesun.co.uk/tech/19281639/gadgets-protect-iphone-from-sun/) & [tescomobile](https://www.tescomobile.com/why-tesco-mobile/award-winning-network/home-from-home)  Just in time for the summer heat, [Tesco Mobile](https://www.trendhunter.com/trends/summer-food-range) recently launched a new holiday accessory that will help you use your phone in any weather condition -- the Tesco Mobile Parasol. The new gadget, as its name suggests, is a mini attachable mobile phone umbrella that lets you view your phone in rain or shine. Rachel Swift, Tesco Mobile Chief Customer Officer, said: “As families prepare to enjoy themselves at home or abroad this summer, we know that there’s always a desire to stay connected. Everyone can relate to the difficulties we face when trying to read our phone on the beach. That’s why we’ve created a little something to help you take the perfect beach selfie and scroll aimlessly while allowing our customers to continue roaming in Europe and beyond at no extra cost." The Tesco Mobile Parasol is compatible with [iPhone](https://www.trendhunter.com/trends/charm-phone-case) and [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion) and is available from 21 July – 4 August exclusively on the Tesco Mobile website. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Phone Umbrellas:** The trend of mini attachable umbrellas for mobile phones is growing for users that want to use their phones in any weather condition. - **Holiday Accessories:** More brands are disrupting traditional travel items by releasing unique gadgets that cater to travellers' specific needs, creating opportunities for niche markets. - **Connected Beach Gear:** The increasing demand for connectivity is driving the creation of beach equipment, such as parasols and chairs, that feature built-in tech capabilities. ### Where This Applies - **Telecommunications:** Telecommunications companies and other tech innovators can design and release new products that enhance users' mobile experiences, such as attachable mini umbrellas for phones. - **Fashion:** Fashion and apparel companies can create designs that incorporate functional accessories, such as trendy connected parasols that sync with users' mobile devices. - **Tourism:** The tourism industry has an opportunity to create new vacation experiences that cater specifically to travellers' needs, including the design and release of unique holiday accessories like the phone parasol. ## Related on Trend Hunter - [Sun-Blocking Smartphone Attachments](https://www.trendhunter.com/trends/universal-smartphone-shade.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Tech-Friendly Beach Chairs](https://www.trendhunter.com/trends/tech-friendly-beach-chair.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Fun-Focused Festival Phones](https://www.trendhunter.com/trends/brahma-phone.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md)