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# Burger-Mimicking Battery Logos
This Logo Shows People that McDonald’s Has Phone-Charging Stations

By Ady Floyd | Published 2015-10-15 | Updated 2015-10-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/phone-charging-stations
References: [designtaxi](http://designtaxi.com/news/380801/McDonald-s-UK-Unveils-New-Logo-To-Promote-Free-Phone-Charging-Service/) & [adeevee](http://www.adeevee.com/2015/10/mcdonalds-phone-charging-logo-direct-marketing-design/)

Advertising agency Leo Burnett designed this clever burger-battery hybrid logo to promote [McDonald’s](https://www.trendhunter.com/trends/street-fighter-menu) phone-charging stations.

The logo itself is designed to look like the battery that is seen at the top right hand corner of every smart device, from cell phones to [iPads](https://www.trendhunter.com/trends/the-hermix-nano). However, instead of using lines to determine how full the device’s battery is, the lines in this logo resemble the layers of a hamburger. The battery has two light brown bars at the top and bottom of the upright battery to represent buns. Inside the buns, there is a red tomato line, a yellow cheese line and a brown patty line.

This clever hybrid logo is easy to understand within today’s technologically advanced society. The logo is aesthetically pleasing and it is a clever way to promote McDonald's new phone-charging stations.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 31% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Battery-hybrid Logos:** By combining familiar design elements, brands can create clever and eye-catching logos that resonate with consumers.
- **Promotional Creativity:** Incorporating innovative and visually appealing designs into promotional materials can enhance brand awareness and engagement.
- **Technological Assimilation:** Creating visual representations that bridge the gap between technology and everyday experiences can attract and captivate modern consumers.

### Industries Being Reshaped

- **Advertising Agencies:** Advertising agencies have the opportunity to showcase their creativity by designing unique and engaging logos for brand promotions.
- **Fast Food Chains:** Fast food chains can leverage creative advertising strategies like logo design to enhance their brand image and engage with customers.
- **Mobile Technology Industry:** The mobile technology industry can explore new ways of incorporating branding elements into everyday devices to enhance user experience and brand visibility.

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