# Indestructible Smartphone Cables The 'ZUS' Phone Charging Cables Feature a Lifetime Warranty By Michael Hemsworth | Published 2016-05-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/phone-charging-cable References: [hispotion](http://www.hispotion.com/zus-kevlar-charging-cable-holds-lifetime-45487) & [indiegogo](https://www.indiegogo.com/projects/zus-kevlar-charging-cable-lifetime-guarantee) The life of phone charging cables is limited, so the 'ZUS' cable is designed to change this up by incorporating a design that's meant to survive the worst. Crafted with kevlar, the 'ZUS' cable is lightweight, bendable and virtually indestructible under traditional usage scenarios. Currently available for preorder on [Indiegogo](https://www.trendhunter.com/trends/magfast-lux-and-extreme), the 'ZUS' phone charging cable can be purchased in either a microUSB model or Lightning connector model. The 'ZUS' cable is purported to be at least 50% stronger than a traditional commercial cable, which is welcome news to those who have gone through more than one over the years. The 'ZUS' cable is designed to feature [fast charging capabilities](https://www.trendhunter.com/trends/anker-nano-charger), which means it'll stay like new for years but also be inherently efficient during that time to boot. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Indestructible Smartphone Accessories:** Opportunity to disrupt the market by creating a line of smartphone accessories that are indestructible and come with lifetime warranties. - **Durable Technology Products:** Opportunity to disrupt various technology industries (e.g. computer, gaming, etc.) by creating durable and virtually indestructible products. - **Sustainable Electronic Waste Management:** Opportunity to disrupt the electronic waste management industry by creating and promoting durable and long-lasting products that reduce the amount of waste generated. ### Where This Applies - **Consumer Electronics:** Opportunity to disrupt the consumer electronics industry by creating and promoting devices and accessories that are built to last and have lifetime warranties. - **Telecommunications:** Opportunity to disrupt the telecommunications industry by creating and promoting durable and indestructible devices and accessories, reducing costs related to frequent replacements for consumers. - **Online Retail:** Opportunity to disrupt the online retail industry by introducing and promoting a line of virtually indestructible products, offering greater value to consumers with lifetime warranties and reducing returns and related costs for retailers. ## Related on Trend Hunter - [Elegantly Durable Mobile Devices](https://www.trendhunter.com/trends/magfast-lux-and-extreme.md) - [Magnetic Charging Innovations](https://www.trendhunter.com/trends/connect-pro-cable.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Multipurpose Charging Cables](https://www.trendhunter.com/trends/zeusx-go-ultra.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [Durable Sustainable Accessories](https://www.trendhunter.com/trends/fairphone-1.md) - [Recycled Quick Charge Cables](https://www.trendhunter.com/trends/nimble-powerknit-cables.md) - [Rugged Keychain Connectivity Cables](https://www.trendhunter.com/trends/nomad-chargekey-v2.md) - [Durable Eco-Friendly Tech Accessories](https://www.trendhunter.com/trends/fariphone-accessories.md)