# Fruit-Inspired Phone Packaging The Juice Box Phone Charger Package Uses Clever Marketing Tactics By Gil Cohen | Published 2013-04-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/phone-charger-package References: [blog.2modern](http://blog.2modern.com/2013/04/fruit-power.html) & [johnlewis](http://www.johnlewis.com/juice-blackberry-juice-home-charger-for-blackberry-devices/p231815058?navAction=jump) Considering some of the biggest phone companies are named after fruits, and the fact that power is often referred to as "juice," it actually makes a lot of sense for a phone charger package to be shaped like a fruit juice carton. 'Juice' is the brand responsible for this sweet and humorous design, and is playing on the irony of companies such as [BlackBerry](https://www.trendhunter.com/trends/urban-sophistication) and [Apple](https://www.trendhunter.com/trends/g4-charger), creating power outlets compatible for both and calling them "Juice for your BlackBerry" and "Juice for your Apple" respectively. Turning electronic stores into grocery stores, there is even a 'Multi Juice' version for the universal charger. While the actual chargers and outlets are fairly standard in design, the [fun and fruity phone charger package](https://www.trendhunter.com/trends/fruit-bliss) is what will make this brand's product line stand out to younger consumers on the store shelves. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Fruit-inspired Packaging:** The use of fruit-inspired packaging for electronics presents a disruptive innovation opportunity for the marketing industry. - **Clever Marketing Tactics:** Incorporating clever marketing tactics, like Juice Box Phone Charger, into product design is a trend offering disruptive innovation opportunities for consumer electronic companies. - **Youth-centric Products:** Brands designing youth-centric products are adopting playful and unconventional packaging like Juice Box Phone Charger package, the trend offers disruptive innovation opportunities for consumer electronic companies. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can utilize fruit-inspired packaging, like Juice Box Phone Charger, to differentiate their products and appeal to younger audiences. - **Marketing & Advertising:** Marketing and advertising industries can use clever tactics in product design, like Juice Box Phone Charger package, to create more unique and memorable branding experiences for consumers. - **Retail & Packaging:** The retail and packaging industries can adopt playful and unconventional packaging designs like Juice Box Phone Charger package in technology stores as an innovative merchandising tactic. ## Related on Trend Hunter - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md) - [Dessert-Inspired Portable Chargers](https://www.trendhunter.com/trends/little-ice-cream.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Computer-Inspired Smartphone Chargers](https://www.trendhunter.com/trends/g4-charger.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Candy Brand Power Banks](https://www.trendhunter.com/trends/power-bank-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md)