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# Custom Hearing Apps
SonicCloud is a Phone Call App That Sends Different Sounds to Different Ears

By Alyson Wyers | Published 2017-10-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/phone-call-app
References: [springwise](https://www.springwise.com/app-personalizes-sound-ear/) & [soniccloud](https://soniccloud.com/)

This phone call app personalizes listening and optimizes what you hear in each ear. The SonicCloud app captures your individual 'Hearing Fingerprint' so each and every sound you hear is personalized. Whether you are hard of hearing and have auditory issues or are simply seeking more clarity because you recently sat too close to some speakers, this mobile application addresses a range of hearing-related challenges.

With SonicCloud, both ears receive a different sonic signal. The fine-tuning phone call app optimizes noisy locations and peoples' voices (especially foreign accents) and makes a marked improvement for those with hearing loss. Other features include unlimited VOIP calls, fully customizable sound experiences and personalized hearing profiles for crystal-clear calls.

This technology could also prove useful for public spaces and accessibility purposes.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Listening:** Disruptive innovation opportunity: Develop personalized listening solutions for individuals with auditory challenges and optimize sound experiences in various environments.
- **Hearing-focused Mobile Applications:** Disruptive innovation opportunity: Create mobile apps that capture an individual's 'Hearing Fingerprint' to personalize and enhance sound perception, addressing issues related to hearing loss and auditory difficulties.
- **Customizable Sound Experiences:** Disruptive innovation opportunity: Build applications that offer fully customizable sound profiles, allowing users to optimize hearing clarity and adapt to different audio environments.

### Where This Applies

- **Healthcare Technology:** Disruptive innovation opportunity: Incorporate personalized sound solutions and hearing optimization technologies into healthcare devices and services to improve patient experiences.
- **Communication and Telecommunications:** Disruptive innovation opportunity: Develop communication apps and devices that tailor sound delivery to individual ears, enhancing clarity and intelligibility in phone calls and other forms of remote communication.
- **Accessibility Solutions:** Disruptive innovation opportunity: Apply customized sound technologies to improve accessibility in public spaces, allowing individuals with hearing challenges to engage more fully in various environments.

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