# Crowdsourced Commercials iFart Will Pay for the Person Who Can Toot Their Horn the Best By Going Like Sixty | Published 2009-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phone-app-buzz-ifart-needs-will-pay-for-awesome-tooting-of-their-horn References: [ifartmobile](http://ifartmobile.com/videocontest/) iFart, the hot new [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) app, wants to pay you $5,000 for the most awesome [commercial you can create](https://www.trendhunter.com/trends/tuna-cans-film-festival). That's 30 to 60 seconds of fartastic sounds that are released from your equally awesome sphincter. Fantastic. The iFart developer Joel Comm says that he makes $10,000 a day from the app; on Christmas Day alone, however, iFart made him $30,000. **Implications** - Crowdsourced competitions like this are a cheap and effective way for companies to achieve two things at once: on one hand they raise consumer awareness about their product, and on the other they get a wealth of ideas from thousands of people who participate. No business should underestimate the advantage of a clever [crowdsourced competition](https://www.trendhunter.com/trends/pretzel-crust-island). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Competitions:** Companies can leverage crowdsourced competitions to raise awareness and gather innovative ideas from consumers. - **User-generated Content:** The popularity of crowdsourced commercials highlights the value of user-generated content for businesses. - **Interactive Advertising:** Crowdsourced commercials demonstrate the potential of interactive advertising to engage consumers and create viral content. ### Industries Being Reshaped - **Digital Marketing:** Digital marketing agencies can capitalize on the trend of crowdsourced competitions to offer innovative advertising solutions to their clients. - **App Development:** App developers can create platforms or tools specifically designed for crowdsourced commercial campaigns. - **Social Media Marketing:** Social media marketing agencies can harness the power of user-generated content and crowdsourcing to create impactful advertising campaigns for their clients. ## Related on Trend Hunter - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Laughing Contract Sweeepstakes](https://www.trendhunter.com/trends/laughing-contract-sweeepstakes.md) - [Flatulence-Firing Toy Blasters](https://www.trendhunter.com/trends/buttheads-fart-launcher-3000.md) - [Large-Scale Livestream Giveaways](https://www.trendhunter.com/trends/the-big-reward.md) - [Startup-Encouraging Campaigns](https://www.trendhunter.com/trends/something-from-nothing.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Reverse Black Friday Sales](https://www.trendhunter.com/trends/cards-against-humanity-pays-you.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md)