# Shattered Sneakers Phoks' 'NighKee Serie' of Digital Art is Explosive By Marissa Brassfield | Published 2009-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phok-nighkee-serie References: [hypebeast](http://hypebeast.com/2009/03/nighkee-series-by-phoks/) & [phoks.fr](http://www.phoks.fr/) This 'NighKee Serie' is a collection of digital art by Phoks, a French art director. The series features an array of [Nike](https://www.trendhunter.com/trends/drip) sneakers with exposive, incendiary and visually impressive digital manipulations. Each piece could easily be translated into an ad. I'm a big fan of digital and retouched art, especially when it's mixed with traditional photography. Check out the work of some other incredible [digital artists](https://www.trendhunter.com/trends/nothing-cmf) below. **Implications** - Contemporary society is bombarded daily with graphics that at times are overwhelming. Taking a familiar item such as the Nike sneaker and imbuing it with non-familiar qualities is a great way to gain attention from consumers. In doing so, buyers will both recognize as well as be fascinated by a product's design. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 80% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Explosive Sneakers:** Designers can explore combining familiar products with unconventional elements to create eye-catching designs. - **Digital Manipulations:** The rise of digital art and retouching presents an opportunity to create unique and striking visuals for advertising purposes. - **Mixing Traditional and Digital Art:** Incorporating traditional photography with digital manipulations can create visually impressive and attention-grabbing designs. ### Who This Affects Most - **Footwear:** Incorporating explosive and unconventional elements into sneaker design could appeal to consumers looking for unique and eye-catching footwear. - **Advertising:** The use of digital art and retouching can provide advertising agencies with tools to create striking and memorable ads for a variety of industries. - **Art and Design:** The combination of traditional photography and digital manipulations in art and design presents an opportunity to create unique and visually impressive pieces. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Sneaker-Celebrating Whimsical Puzzles](https://www.trendhunter.com/trends/gone-coastal.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md)