# Hangover-Fixing Pop-Ups The Pho-Fix Shares Free Bowls of Pho and IV Drips By Laura McQuarrie | Published 2023-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phofix References: [sg.finance.yahoo](https://sg.finance.yahoo.com/news/pho-fix-hangover-fixing-free-140255751.html)  During the holiday season, marked by festive celebrations and increased social gatherings involving drinking, many adults experience "hangxiety"—a combination of hangover symptoms and heightened anxiety the next day—and to help with this, Vietnamese restaurant group Pho opened the doors to the Pho-Fix pop-up. This free-to-attend pop-up in London offers remedies for party-season hangovers, and Pho will be giving away more than 700 bowls of Pho and over 700 restorative juices on a first-come, first-served basis. Naturally, the hearty noodle soup is rich in antioxidants and vitamins, and it's plentiful in comforting qualities too. As well as nourishing the body, the Pho-Fix pop-up helps people invest in their wellness with eye gels and hydration masks from skincare brand Patcholoy and IV drips courtesy of Effect Doctors. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 81% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hangover Remedies:** A trend in providing alternative methods to alleviate hangover symptoms and promote wellness. - **Wellness Pop-ups:** The rise of temporary wellness-focused experiences to help individuals recover and improve their well-being. - **Combining Food and Health:** A trend of incorporating healthy remedies into food offerings to address specific health concerns. ### Who This Affects Most - **Restaurant Industry:** Restaurants and food businesses exploring innovative ways to provide hangover relief and promote well-being. - **Skincare Industry:** Skincare brands partnering with wellness pop-ups to offer products that support recovery and self-care. - **Health and Wellness Industry:** Industry players embracing the combination of food and health to offer holistic solutions for specific health needs. ## Related on Trend Hunter - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Recovery Soup Stalls](https://www.trendhunter.com/trends/pop-up-soup-shop.md) - [Soup Broth Shots](https://www.trendhunter.com/trends/pho-shot.md) - [Pho-Inspired Cocktails](https://www.trendhunter.com/trends/pho-inspired-cocktail.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md)