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# Scandalous Ladylike Campaigns
The Phoenix Keating SS12/13 Ads Combine Sensuality With Elegance

By Meghan Young | Published 2012-05-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/phoenix-keating-ss12-13
References: [fashionising](http://www.fashionising.com/pictures/b--Phoenix-Keatings-DE-SEX-campaign-24049.html) & [phoenixkeating](http://phoenixkeating.com/)

The Phoenix Keating SS12/13 ad campaign is quite scandalous, for a lady, that is. First of all, there is one very [erotic photo](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) that captures this 'lady' in a full mesh outfit paired with a knotted rope harness that brings to mind a particular sexual appetite. Although the other outfits might be a lot more tame, there are some atypical accents that speak to her carnal desires. For instance, she dons long [latex gloves](https://www.trendhunter.com/trends/lorette-springsummer-collection) with one outfit and a tight latex cap with another.

Shot by Sydney-based photographer Henryk Lobaczewski, the Phoenix Keating SS12/13 ad campaign truly captures the title of the collection, DE-SEX, beautifully. The designer says, “I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable.”

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 79% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Scandalous Ladylike Fashion:** Opportunity for disruptive innovation in creating bold and empowering fashion that challenges traditional notions of femininity.
- **Erotic Couture:** A space for disruptive innovation in designing clothing that blends high fashion and eroticism in unique ways.
- **Latex Fusion:** Opportunity for disruptive innovation in creating versatile and bold fashion pieces that fuse latex with other fabrics.

### Where This Applies

- **Fashion:** The fashion industry can benefit from pushing boundaries and creating bold, sensual clothing that empowers women.
- **Photography:** Innovative photographers can showcase fashion in provocative and empowering ways that challenge societal norms.
- **Art and Design:** Bold and boundary-pushing art and design can inspire new fashion trends that empower women to embrace their sensuality.

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