# Futuristic Amazonian Fashion The Phoenix Keating AW13 Campaign Stars a Strong Alica Burdeu By Meghan Young | Published 2012-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phoenix-keating-aw13 References: [fashionising](http://www.fashionising.com/pictures/b--the-subduer-of-men-phoenix-keating-32528.html) & [phoenixkeating](http://phoenixkeating.com/) There is nothing like a strong and independent woman, which the Phoenix Keating AW13 campaign focuses on. Inspired by the Amazonian woman of Greek Mythology, Androdameia, for which the collection is named after, model Alica Burdeu taps into the side of herself that is as [fearless, uncompromising, relentless](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) and elevated as the Subduer of Men is. The Phoenix Keating AW13 campaign was shot by photographer Henryk Lobaczewski. Highlighting the Australian beauty's already towering frame, Burdeu is is captured looming in [dresses and skirt suits](https://www.trendhunter.com/trends/auteur-studios-fall-2025) that have been given a subtle military appeal through the gilded embellishments and more. The looks were perfected by hairstylist Lauren McCowan and makeup artist Amelia Axton,. The Phoenix Keating AW13 print ads are accompanied by a film that was directed by Toby Marosszeky. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Empowerment Fashion:** The trend towards empowering women in fashion opens up opportunities for brands to create bold and fearless designs that cater to strong and independent women. - **Mythological Inspiration:** The use of mythological themes in fashion campaigns presents a disruptive innovation opportunity to create unique and captivating narratives that resonate with consumers. - **Military-inspired Fashion:** The incorporation of military elements in fashion collections provides a chance for brands to reimagine traditional military styles and create edgy and elevated looks. ### Where This Applies - **Fashion Design:** The fashion design industry can explore the trend of empowerment and mythological inspiration to create innovative and bold collections that appeal to modern consumers. - **Beauty:** The beauty industry can leverage the military-inspired fashion trend to develop makeup and hairstyling techniques that complement edgy and unconventional looks. - **Film and Advertising:** The film and advertising industry can tap into the mythological inspiration trend to produce visually stunning campaigns and films that tell captivating stories and leave a lasting impression. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)