# Cheeky Swimsuit Editorials Natalia Horinkova Photographs Phoebe O for C-Heads By Vasiliki Marapas | Published 2014-12-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/phoebe-o References: [c-heads](http://www.c-heads.com/2014/12/19/c-heads-exclusive-phoebe-by-natalia-horinkova-x-we-are-handsome/) & [nataliahorinkova](http://www.nataliahorinkova.com/) Natalia Horinkova photographed the gorgeous Phoebe O wearing swimsuits from 'We Are Handsome' in this exclusive editorial for C-Heads. Phoebe looks like a teenage dream, with clear skin, full lips and hooded eyes underneath bold brows. She has the carefree indulgence that is only found in youth; the ability to act solely on impulse. This spontaneous, youthful energy is palpable in each image, whether Phoebe is is munching away on a slice of watermelon on snapping shots with her Polaroid camera. The editorial perfectly captures the spirit of a lazy, laid-back summer day from the perspective of a young girl who knows she's got time on her side, stretching out in front of her like a freshly paved road. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Swimsuit Editorials:** Brands can leverage youthful energy in their marketing campaigns through fun and carefree swimsuit editorials. - **Spontaneous Fashion Photography:** Brands can experiment with spontaneous photography styles to evoke youthful free-spiritedness in their marketing campaigns. - **Authentic Lifestyle Marketing:** Brands can showcase their products in a realistic and authentic setting, such as a lazy summer day, to connect with the target audience on a personal level. ### Sectors Adopting This - **Swimwear Industry:** Swimwear brands can use youthful and carefree editorials to target a younger audience and promote their products. - **Photography Industry:** Photographers can experiment with spontaneous styles to capture authentic moments and emotions that resonate with a younger target audience. - **Marketing Industry:** Marketing agencies can use authentic lifestyle photography to evoke emotions and connect with consumers on a deeper level, leading to stronger brand loyalty and advocacy. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)