# Caffeinated Sparkling Water 'Phocus' Makes Naturally Energizing, Effervescent Beverages By Laura McQuarrie | Published 2017-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phocus References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/10/phocus-naturally-energizing.html) & [drinkphocus](http://www.drinkphocus.com/) Phocus' [naturally energizing sparkling water](https://www.trendhunter.com/trends/line-of-sparkling-waters) is enriched with caffeine from tea and L-Theanine, helping consumers to feel refreshed and energized at once. The zero-calorie, preservative-free beverages are offered in a range of flavors like Blood Orange, Cucumber and Yuzu & Lime and promise to help with increasing [mental alertness and physical performance](https://www.trendhunter.com/trends/kewe-energy). To position its brand as one that offers the best of nature and science, Phocus worked with the Cartils creative agency on the development of packaging that embodies a "nature’s laboratory" theme. At the same time many consumers are looking to sparkling water as a healthier alternative to sugar-laden beverages like soda, health-conscious consumers are also craving [functional, high-performance food and beverages](https://www.trendhunter.com/trends/autofocus) that will help them power through their days with greater ease. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Naturally Energizing Beverages:** The trend of naturally energizing beverages presents an opportunity for companies to provide consumers with refreshing and energizing drinks containing non-traditional caffeine sources like tea. - **Functional, High-performance Food and Beverages:** The trend of health-conscious consumers seeking functional, high-performance food and beverages opens up opportunities for companies to develop products that enhance mental alertness and physical performance, such as zero-calorie preservative-free beverages enriched with beneficial ingredients. - **Nature-inspired Packaging Design:** The trend of nature-inspired packaging design creates opportunities for companies to create visually appealing product packaging that aligns with the brand's emphasis on natural and science-based attributes. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend of naturally energizing beverages by introducing new products enriched with natural sources of caffeine and other beneficial ingredients. - **Health and Wellness Industry:** The health and wellness industry can explore the trend of functional, high-performance food and beverages by developing products that cater to health-conscious consumers seeking mental alertness and physical performance enhancement. - **Packaging Industry:** The packaging industry can leverage the trend of nature-inspired packaging design by offering innovative and visually appealing packaging solutions that communicate a brand's nature and science-based attributes. ## Related on Trend Hunter - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md)