# Collaboration Pineapple Energy Drinks The Phocus Pineapple Energy Drink is Limited-Edition By Michael Hemsworth | Published 2023-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phocus-pineapple-energy-drink References: [foodbev](https://www.foodbev.com/news/phocus-launches-pineapple-flavour-energy-drink/) & [phocus](https://phocus.com)  The Phocus [Pineapple](https://www.trendhunter.com/trends/5-hour-energy) energy drink has been created by the brand in partnership with [The Vitamin Shoppe](https://www.trendhunter.com/trends/g-fuel-products) as a flavorful refreshment perfect for enhancing alertness and creativity. The drink features just five ingredients to give it a no-nonsense recipe that includes 75mg of caffeine with 75mg of L-Theanine, which will help with elevating energy levels as well as increasing overall alertness and clarity. The [limited-edition energy drink](https://www.trendhunter.com/trends/circle-k-and-monster-energy) is being launched online and at The Vitamin Shoppe where consumers can pick it up through September 2023. Co-Owner and American rapper Jack Harlow spoke on the Phocus Pineapple energy drink saying, "Only five ingredients were needed to create our clean and straightforward beverage. One of those ingredients is L-Theanine, an amino acid that can support calm and alertness in the mind of any artist looking to hone in on the story they want to tell.” Image Credit: Julian Buchman ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 51% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Beverages:** The limited-edition Phocus Pineapple energy drink offers a no-nonsense recipe with just five clean ingredients, appealing to consumers seeking beverages with simple, natural ingredients. - **Caffeine-l-theanine Combination:** The Phocus Pineapple energy drink incorporates a combination of caffeine and L-Theanine to elevate energy levels while promoting increased alertness and mental clarity, providing an alternative to traditional energy drinks. - **Limited-edition Refreshments:** The partnership between Phocus and The Vitamin Shoppe introduces a limited-edition energy drink that appeals to consumers looking for unique and exclusive refreshment options. ### Industries Being Reshaped - **Beverage:** The Phocus Pineapple energy drink introduces a new offering in the beverage industry, catering to consumers seeking unique and clean ingredient options for energy drinks and refreshments. - **Health and Wellness:** The Phocus Pineapple energy drink aligns with the health and wellness industry by offering a beverage that promotes increased energy and mental clarity through the combination of natural ingredients like caffeine and L-Theanine. - **Retail:** The limited-edition Phocus Pineapple energy drink, available exclusively at The Vitamin Shoppe, presents a retail opportunity for the brand and retailer to capitalize on the demand for innovative and limited-run refreshments. ## Related on Trend Hunter - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/pia-colada-flavor.md) - [Tropically Flavored Energy Drinks](https://www.trendhunter.com/trends/tropically-flavored-energy-drinks.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Premium Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/phorm-energy.md) - [Popsicle-Inspired Energy Drinks](https://www.trendhunter.com/trends/flavors-of-summer.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Pineapple-Forward Functional Beverages](https://www.trendhunter.com/trends/pineapple-coconut.md) - [Electrolyte-Enhanced Energy Drinks](https://www.trendhunter.com/trends/phx-drinks.md) - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md)