# Vintage Hipster Pin-Ups 'Phocal Point Photography' Shoots a Retro-Look Spread By Armida Ascano | Published 2010-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phocal-point-photography References: [touchpuppet](http://www.touchpuppet.com/2010/11/23/phocal-point-photography/) & [phocalpoint](http://www.phocalpoint.ca/site/) Phocal Point Photography is a Canadian collective of creatives headed by photographer Rock Serate. These imaginative artists demonstrate a flair for [fashion, fabulousness and current trends](https://www.trendhunter.com/trends/contemporary-femininity) in this spread featuring budding model Courtney Wichert. Wichert is styled as a modern-day vintage vixen, in [hipster spectacles](https://www.trendhunter.com/trends/bru-eyewear-fall) and vampy makeup and hair. The result is a shoot that emulates sexiness, as it acknowledges the [beauty of the past and present](https://www.trendhunter.com/trends/vintage-soul-collection). I don't know about you, but I can't wait to see what Phocal Point Photography does next. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Photography:** Opportunity for disruptive innovations in creating unique, nostalgic visuals for brands and businesses - **Hipster Fashion:** Disruptive innovation opportunity in creating sustainable and eco-friendly retro fashion lines for conscious consumers - **Modern Pin-up Girls:** Opportunity for disruptive innovation in updating and modernizing the traditional pin-up aesthetic for a modern, diverse audience ### Who This Affects Most - **Fashion:** Retro and vintage-inspired fashion, specifically sustainable and eco-friendly lines, have an opportunity in the market - **Photography:** There is a demand for unique, visually stimulating photography in the fashion and advertising industries - **Advertising and Marketing:** Modernizing and diversifying traditional pin-up aesthetics can open new opportunities for advertising campaigns and brand representation ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)