# Noodle Soup-Inspired Burgers The McDonald's Vietnam Pho Burger Has Traditional Ingredients By Michael Hemsworth | Published 2020-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pho-burger References: [brandeating](https://www.brandeating.com/2020/09/mcdonalds-serves-up-new-pho-burger-in-vietnam.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [mcdonalds.vn](https://mcdonalds.vn/menu) The [McDonald's Vietnam](https://www.trendhunter.com/trends/mcdonalds-singapore) Pho Burger is a new offering from the [QSR](https://www.trendhunter.com/trends/crispy-hainanese-chicken-burger) brand that will provide patrons with an alternative way to enjoy the flavor of a renowned local cuisine option. The burger is, as its name suggests, crafted with pho noodle soup in mind to provide a different way to try out this quintessential Vietnamese recipe. The sandwich is made with two burger patties that have been layered with a Vietnamese pho sauce that is claimed to be made with actual pho broth ingredients in the mix. The burger is then rounded out with onion, herbs, cilantro and a freshly prepared egg, all on an English muffin. The McDonald's Vietnam Pho Burger is likely to be a hit amongst tourists seeking out a familiar food option that incorporates traditional flavor in an unexpected way. Image Credit: McDonald's Vietnam ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vietnamese Fusion Cuisine:** The trend of blending traditional Vietnamese flavors with Western fast food creates opportunities for innovative dishes. - **Cultural Food Mashups:** The increasing popularity of combining different cultural cuisines opens up possibilities for unique and inventive menu items. - **Alternative Ingredient Usage:** Exploring unconventional ingredients, like pho noodle soup, in unexpected dishes presents opportunities for culinary creativity. ### Who This Affects Most - **Fast Food:** The fast food industry can embrace fusion concepts to cater to diverse customer preferences and offer unique dining experiences. - **Hospitality and Tourism:** Restaurants and food establishments catering to the travel industry can capitalize on cultural food mashups to provide distinctive culinary offerings that engage international tourists. - **Food and Beverage:** Exploring alternative ingredient usage can inspire food manufacturers and chefs to develop innovative products and recipes that appeal to adventurous consumers. ## Related on Trend Hunter - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Cheese-Filled Burger Patties](https://www.trendhunter.com/trends/cheese-ring-burger.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md) - [Salad-Style QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-salad-burger.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md) - [Cheesy Habanero Rice Burgers](https://www.trendhunter.com/trends/spicy-double-cheese-rice-burger.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md)