# pH-Adjusting Blush Sticks Wonderskin's PHLUSH Stick Creates a Customized Pop of Color By Laura McQuarrie | Published 2025-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phlush-stick References: [instagram](https://www.instagram.com/p/DIwY7QqMnCg/?hl=en&img_index=2) & [wonderskin](https://wonderskin.com/products/phlush-stick)  Wonderskin's long-wearing lip stains are loved by the beauty community and the PHLUSH Stick is a new launch that brings lasting flush of color to the cheeks. The brand's new pH-adjusting blush in stick form is a multi-use product that can be swiped across the cheeks and lips for a natural-looking glow. Thanks to advanced, pH-adjusting pigment technology, the purple-hued product takes on a rosy hue that flatters every skin tone differently. This skin-caring blush with the staying power of a stain shares the benefits of nourishing ingredients like jojoba, castor and sunflower seed oils, as well as niacinamide, shea butter, aloe leaf juice and allantoin. This alcohol-free blend of natural waxes and oils is cooling and glides over skin to provide a pop of color and care. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 59% | Activity: 70% | Freshness: 39% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Beauty Products:** The use of pH-adjusting technology in cosmetics offers unique opportunities for personalized beauty experiences that cater to individual skin chemistry. - **Multi-use Cosmetics:** Versatile beauty products like the blush stick promote convenience and minimalism, appealing to consumers seeking streamlined beauty routines. - **Skin-care Infused Makeup:** The integration of nourishing ingredients in makeup products points towards a trend where cosmetics double as skin-care treatments, enhancing user appeal. ### Sectors Adopting This - **Beauty and Personal Care:** Innovation in the beauty sector is driven by products that blend advanced technology with natural ingredients to meet diverse consumer needs. - **Cosmetic Manufacturing:** Advancements in pigment technology and formulation are creating new opportunities for manufacturers to produce adaptive and skin-friendly color cosmetics. - **Natural Ingredient Suppliers:** Increased demand for products featuring oils and botanical additives highlights the growing importance of natural ingredient suppliers in cosmetic formulation. ## Related on Trend Hunter - [pH-Activated Blush Sticks](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Serum-Based Blush Sticks](https://www.trendhunter.com/trends/color-fuse-glassy-blush-balm-stick.md) - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md)