# Cherry-Themed Bar Pop-Ups Phlur and Space NK are Treating London to an Experiential Activation By Laura McQuarrie | Published 2025-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phlur-and-space-nk References: [cosmeticsbusiness](https://cosmeticsbusiness.com/phlur-teams-up-with-space-nk-on-cherry-stem-pop-up) & [instagram](https://www.instagram.com/p/DODsSGNiDUd/)  To promote the newly launched [Cherry Stem](https://www.trendhunter.com/trends/the-cherry-collection) eau de parfum, modern fine fragrance brand [Phlur and Space NK](https://www.trendhunter.com/trends/phlurs-afterglow-dinner), the UK-based luxury beauty retailer, are teaming up to bring a three-day cherry-themed bar pop-up to London. At the bar, guests can expect a sensorial storytelling, an [immersive journey](https://www.trendhunter.com/trends/perfume-themed-escape-room) and a photobooth for capturing memories of the experience that captures the fragrance's daring yet playful essence. All the while, the bar pop-up feeds into consumers' general obsession with all things cherry-themed. Already, some shoppers are confident in Phlur and intrigued enough to blind buy the brand's latest launch. For those who crave a deeper connection with the brand, or have yet to make up their mind, this in-person experience promises to create unforgettable sensory moments. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 32% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Experiential Retail Pop-ups:** Pop-up bars and shops provide consumers with engaging, memorable experiences, enhancing brand connection and driving product interest through experiential immersion. - **Scent-driven Storytelling:** Utilizing fragrance as a means to create multi-sensory storytelling experiences offers brands a unique way to deeply resonate with consumers. - **Cherry-themed Products Obsession:** Leveraging the growing consumer attraction to cherry-themed products can generate buzz and allure around new product launches. ### Where This Applies - **Fragrance:** The fragrance industry is exploring innovative ways to engage consumers by combining scents with immersive retail experiences. - **Luxury Beauty Retail:** Luxury beauty retailers are adopting event-driven strategies to captivate consumers and enhance brand loyalty through unique, temporary experiences. - **Experiential Marketing:** Experiential marketing industries are expanding with creative pop-up concepts that offer consumers a tangible, memorable brand experience. ## Related on Trend Hunter - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Sensorial Fragrance Retailer Experiences](https://www.trendhunter.com/trends/the-perfume-shop-scent-sanctuary.md) - [Experiential Multisensory Pop-Ups](https://www.trendhunter.com/trends/pleasingland.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Soda-Themed Pop-Up Salons](https://www.trendhunter.com/trends/pepsi-max-cherry-x-townhouse-salon.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Pop-Up Beauty Picnics](https://www.trendhunter.com/trends/daise-summer-picnic.md)