# Passionate Internet Communities Phinklife is a Social Platform and Non-Profit Organization By Tiana Reid | Published 2012-03-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/phinklife References: [facebook](https://www.facebook.com/phinklife) & [phinklife.org](http://www.phinklife.org/) Pitched as part of the Good Deals session at MaRS Discovery District's 2011 [Social Finance](https://www.trendhunter.com/trends/internet-social-caf) Forum in December, Phinklife is an innovative social platform and non-profit organization. "What Phinklife aims to do is provide you the tools to be you; to help find the person you want to be," the website reads. The brand's name, "Phinklife," is a portmanteau melding "PHI ?" and "THINK," pointing to the importance of harmony, growth and of course, critical decision-making. Phinklife was founded by social entrepreneur and strategist Duncan So and points to a new age in social media which focuses not solely on interaction, but also on meaning and impact. Phinklife was just one of the start-ups featured at the Social Finance forum and SocialBusiness.org looks forward to the future of these organizations. This particular non-profit is currently in the phase of redesigning its website and introducing new services and products. Daily life isn't meant to be meaningless -- inspiration and innovation should surround the things you do, even your job. A community is growing and Phinklife invites you to become a part of it. **Contact Information** Phinklife [website](http://www.phinklife.org/) Phinklife on [Facebook](https://www.facebook.com/phinklife/) Phinklife on [Twitter](https://twitter.com/phinklife/) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Meaningful Social Media:** Meaningful social media platforms that focus on interaction, meaning, and impact are disrupting the traditional social media landscape. - **Empowering Personal Growth:** Platforms like Phinklife are providing tools and resources to help individuals find their true selves and achieve personal growth. - **Social Entrepreneurship:** The emergence of social entrepreneurship organizations like Phinklife is highlighting the importance of creating social impact alongside financial success. ### Industries Being Reshaped - **Social Media:** The social media industry needs to adapt to the growing demand for meaningful and impactful platforms like Phinklife. - **Personal Development:** The personal development industry can leverage the demand for tools and services that empower individuals to find purpose and achieve personal growth. - **Social Entrepreneurship:** The rise of social entrepreneurship organizations like Phinklife presents new opportunities for the social entrepreneurship industry to create meaningful social impact. ## Related on Trend Hunter - [Social Engagement Platforms](https://www.trendhunter.com/trends/thoughtful-engagement.md) - [Social-Based Newsletters](https://www.trendhunter.com/trends/pifyi-by-perfectly-imperfect.md) - [Kindness-Focused Social Media](https://www.trendhunter.com/trends/kyndr.md) - [Collaborative Social Networks](https://www.trendhunter.com/trends/peatch.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Creative Community Platforms](https://www.trendhunter.com/trends/community-platforms.md) - [Human-First Incubators](https://www.trendhunter.com/trends/with-life-cultivator.md) - [Creativity-Focused Online Networks](https://www.trendhunter.com/trends/network-for-creatives.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)