# Console Cheesecake Kits Philadelphia Launched the 'Philly Series 5' for the Holidays By Riley von Niessen | Published 2020-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/philly-series-5 References: [phillyseries5](https://phillyseries5.com/) Philadelphia Cream Cheese is joining in on the excitement surrounding the release of the [PlayStation 5](https://www.trendhunter.com/trends/playstation-5-30th-anniversary-limited-edition) and [Xbox Series X](https://www.trendhunter.com/trends/milk-pitcher) with its own console-themed launch, called the 'Philly Series 5.' The playfully marketed campaign promotes the a [DIY cheesecake kit](https://www.trendhunter.com/trends/no-bake-cheesecake-kits), which is made to look like the next-gen console from PlayStation. The kit boasts five cream cheese bricks of power, 3D cookies, a "dual egg processor," UHD white chocolate, and "tastes like 4K resolution." Available for just $5, the limited edition set includes a specially shaped pan, wax paper, and all the key ingredients needed to craft the perfect console cheesecake. The kit also comes with instructions on how to "install your Philly Series 5 cheesecake," ensuring users get a delectable dessert that they can enjoy with their loved ones over the holidays. Image Credit: Philadelphia ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Console-themed DIY Kits:** Opportunities for other food brands to create their own console-themed DIY kits to tap into the excitement surrounding the release of next-gen gaming consoles. - **Limited Edition Holiday Kits:** Brands across various industries can create limited edition holiday kits to increase sales and build brand loyalty during the festive season. - **Playful Marketing Campaigns:** Brands can use playful marketing campaigns to engage with their audience and capture their attention. ### Industries Being Reshaped - **Food Industry:** The food industry can tap into the excitement surrounding the release of next-gen gaming consoles by creating console-themed DIY kits like the Philly Series 5. - **Retail Industry:** Retail brands can create limited edition holiday kits to entice customers and increase sales during the holidays. - **Marketing/advertising Industry:** The marketing and advertising industry can help brands create playful and engaging campaigns like the Philly Series 5 to capture their audience's attention. ## Related on Trend Hunter - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Ultra-Sweet Cream Cheese Products](https://www.trendhunter.com/trends/philidelphia-cream-cheese.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Decadent Cream Cheese Flavors](https://www.trendhunter.com/trends/philadelphia-chocolate-cream-cheese.md) - [Festive Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly.md) - [Chocolate-Themed Consoles](https://www.trendhunter.com/trends/wonka-xbox-series-x-console.md) - [Snacking Dip Brand Initiatives](https://www.trendhunter.com/trends/philly-whipped-campaign.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Airy Artisan-Inspired Cream Cheeses](https://www.trendhunter.com/trends/philadelphia-cream-cheese-whipped.md)