# Melty Philly Cheesesteak Sandwiches Burger King is Adding a New Philly Melt Sandwich By Katherine Pendrill | Published 2024-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/philly-melt References: [youtube](https://www.youtube.com/watch?v=ELHPtK4OqlM) & [chewboom](https://www.chewboom.com/2024/05/10/burger-king-introduces-new-philly-royal-crispy-wrap-and-philly-melt/)  Building on the success of its popular Melts lineup, [Burger King](https://www.trendhunter.com/trends/chicken-philly-royal-crispy-wrap) has just unveiled a new [Philly](https://www.trendhunter.com/trends/philly-chicken-sandwich) Melt and a new Philly Royal Crispy Wrap. Just as the name suggests, both of the new offerings play on the delicious taste of [Philly Cheesesteak](https://www.trendhunter.com/trends/arbys-cheesesteaks). First up is the Philly Melt, which features two juicy Whopper Jr. Patties, layered with two slices of Swiss cheese, fire-grilled peppers and onions, and Royal Sauce, all served on a pair of toasted bread rounds. On the other hand, the new Philly Royal Crispy Wrap pairs a Royal Crispy Fillet with fire-grilled peppers and onions, Swiss cheese, and Royal Sauce, all wrapped in a soft flour tortilla. Both the new Philly Melt and the new Philly Royal Crispy Wrap are available for a limited time. Image Credit: Peep THIS Out! on YouTube ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 88% | Activity: 93% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisan-inspired Fast Food:** Creating fast food items that mimic the flavors and appeal of artisan dishes to attract food enthusiasts. - **Regional Fusion Cuisine:** Blending regional flavors like Philly cheesesteak into mainstream fast food menus to offer unique taste experiences. - **Limited Time Offer Strategies:** Utilizing limited time offers to create excitement and urgency around new menu items in the fast food industry. ### Industries Being Reshaped - **Fast Food:** Exploring ways to incorporate regional and artisanal influences into traditional fast food menus to attract a broader customer base. - **QSR Chain Restaurants:** Leveraging regional fusion cuisine trends to innovate menu offerings and stay competitive in the quick-service restaurant market. - **Food and Beverage Marketing:** Implementing strategic limited time offer campaigns to drive customer engagement and sales in the food and beverage industry. ## Related on Trend Hunter - [Regal Crispy Chicken Wraps](https://www.trendhunter.com/trends/chicken-philly-royal-crispy-wrap.md) - [Melted Cheese Beef Sandwiches](https://www.trendhunter.com/trends/philly-cheese.md) - [Fast-Food Melted Cheese Burgers](https://www.trendhunter.com/trends/whopper-melts.md) - [Philly-Style Chicken Sandwiches](https://www.trendhunter.com/trends/philly-chicken-sandwich.md) - [Melty QSR Sandwich Deals](https://www.trendhunter.com/trends/burger-king-melt-meals.md) - [Patty Melt-Inspired Burgers](https://www.trendhunter.com/trends/burger-king-whopper-melts.md) - [Toasted Cheese Burger Sandwiches](https://www.trendhunter.com/trends/burger-king-whopper-melt.md) - [Swiss Mushroom QSR Burgers](https://www.trendhunter.com/trends/shroom-n-swiss-melt.md) - [Meaty Cheesesteak-Inspired Burgers](https://www.trendhunter.com/trends/philly-cheesesteak-burger.md)