Phillips Screwhead Cufflinks

 - Jul 27, 2006   Updated: Jun 7 2011
References: uncommongoods &
The Phillips Screwhead Cufflinks are the antithesis of formal wear. Class it up while keeping it real.

"These cufflinks are a graphic look at an icon that has revolutionized building. Designed by LeeAnn Herreid, these links are also evocative of a nut and bolt, and can symbolically help you have a "leakproof head" to keep secrets and retain information. Handmade in Rhode Island." -

Implications - Creative and interesting twists on generic products will almost always increase consumption of these goods. While common products can be hard to sell as a result of massive competition and the drive consumers have in this day and age to feel individual, styles that are humorous and unconventional appeal to the masses who are looking for something different.