# Light Up Clothes & Bras II Phillips Lumalive Fashion (Update) By lourdes sanchez bayas | Published 2008-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phillips-lumalive-textile-ii-from-lighted-coats-to-lighted-bras References: [lumalive](http://www.lumalive.com/business/whatislumalive/general.html) & [gizmodiva](http://www.gizmodiva.com/fashion/led_fashion_show.php) Philips showcased its [Philips Lumalive](https://www.trendhunter.com/trends/signify) line of clothing in San Francisco recently. The show featured LED (light emitting diode) clothing, [LED video jackets](https://www.trendhunter.com/trends/peuty-infinity-bag), coats, boots and even [LED bras](https://www.trendhunter.com/trends/boobwear-brand-nuudii). "Philips Lumalive is a new medium to convey emotions and messages," according to the company. "It creates a positive spirit and boosts your energy level. We use colorful dynamic animations on textile products like garments, to make an unexpected striking appearance.' Hum. Lighted boobs? Is it really that dark in there? ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **LED Clothing:** Using LED technology to create wearable clothing that lights up can create unique fashion opportunities. - **Wearable Tech Fashion:** Incorporating technology into fashion can create new possibilities for self-expression and enhance the user experience. - **Dynamic Textile Animations:** Using animations on textiles can create a striking appearance and convey emotions or messages. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate LED technology into clothing to create unique designs and enhance the user experience. - **Technology:** The technology industry can focus on developing new ways to integrate LED technology into clothing and textiles. - **Marketing and Advertising:** The use of dynamic textile animations on clothing can provide a new medium for conveying messages and emotions in marketing and advertising campaigns. ## Related on Trend Hunter - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Festive Colorful Fairy Lights](https://www.trendhunter.com/trends/signify.md) - [Dynamic Lighting-Equipped Fridges](https://www.trendhunter.com/trends/lg-objet.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Sleek Illuminating Runner Belts](https://www.trendhunter.com/trends/lumabelt.md) - [LED Light-Integrated Running Belts](https://www.trendhunter.com/trends/the-lumabelt.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Wearable Communication Vests](https://www.trendhunter.com/trends/inxects-vest.md)