# Scannable Rooftop Marketing Phillips & Company Blue Marble Takes Advantage of Google Maps By Katherinev123 | Published 2011-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phillips-company-blue-marble References: [brandchannel](http://www.brandchannel.com/home/post/2011/10/07/QR-Marketing-Google-Maps.aspx) & [bluemarblebrand](http://www.bluemarblebrand.com/) QR codes are becoming an important part of marketing, but one of the key factors involved in effective QR code placement is location. This is where the [Phillips & Company](https://www.trendhunter.com/trends/official-glass-cleaning-partner) Blue Marble system comes into play. The Phillips & Company Blue Marble system puts [QR codes on rooftops](https://www.trendhunter.com/trends/qr-shorty) so that consumers who use [Google](https://www.trendhunter.com/trends/tesco-5) Maps and Google Earth will see them. This happens when Google's mapping system photographs and digests the code, thereby turning it into a gigantic logo. According to Phillips & Company, a brand that is interested in "space economy," this innovative marketing tactic should appeal to companies like big box retailers that have more roof space. Phillips & Company is working with the mobile marketing 44Doors to execute the service, which starts at $8,500 with a recurring $200 support fee, says BrandChannel. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **QR Codes on Rooftops:** Using rooftops as a unique location for QR codes to attract consumers. - **Location-based Marketing:** Utilizing technology to target consumers based on their location to increase engagement and sales. - **Space Economy Marketing:** Marketing techniques that focus on using underutilized spaces such as rooftops for advertising. ### Sectors Adopting This - **Retail Industry:** Big box retailers can take advantage of their roof space to create a new marketing strategy that could generate more sales. - **Marketing Industry:** Market leaders can develop new marketing techniques that utilize underutilized spaces such as rooftops to attract consumers in a unique way. - **Technology Industry:** Technology providers can create tools that make it easier for businesses to make use of new and innovative marketing techniques that rely on location-based features. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Dynamic QR Management](https://www.trendhunter.com/trends/qr-code-developer.md)