# Ultra Urban Menswear The Phillip Lim Weavers Men's Winter '11 Collection is Graceful By Wesley Grant | Published 2011-05-12 | Updated 2011-05-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/phillip-lim-mens-winter-11 References: [labdailyblog](http://www.labdailyblog.com/?p=25756) & [31philliplim](http://www.31philliplim.com/) The Weavers Men’s Winter '11 Collection by Phillip Lim was captured in a short film shot in Palm Springs by San Francisco-based filmmaker Andrew Paynter. The men captured in this film are Craig, Miles and RJ King, with grooming by Hector Simancas. The ensembles featured are ultra urban and consist of [black leather jackets](https://www.trendhunter.com/trends/andwander-fw25), grunge-patterned pants, black shades, suits and [black boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025). In addition, the collection brings [professional business black handbags](https://www.trendhunter.com/trends/luxury-menswear-campaign) that would add a sharp touch to any outfit. The film conveys Lim’s collection mysteriously, with each of the three male models portraying a professional overall look. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Ultra Urban Menswear:** Disruptive innovation opportunity: Explore sustainable materials and technology to create eco-friendly urban menswear. - **Short Film Fashion Campaign:** Disruptive innovation opportunity: Utilize immersive storytelling techniques, such as virtual reality or interactive elements, to enhance the fashion campaign experience. - **Black Handbags for Men:** Disruptive innovation opportunity: Design functional and stylish black handbags specifically for men, catering to the growing demand for gender-neutral accessories. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate sustainability practices and circular economy models into the fashion industry to reduce waste and environmental impact. - **Film Production:** Disruptive innovation opportunity: Develop innovative techniques for capturing fashion collections in short films, leveraging advancements in cinematography and storytelling. - **Accessories and Bags:** Disruptive innovation opportunity: Create a new market segment by introducing stylish and functional bags designed specifically for men. ## Related on Trend Hunter - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)