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# Peekaboo Photography
Phill Wilkinson Captures Keith McIntyre's 'Oh No He Didn't' Installation

By Marissa Brassfield | Published 2009-06-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/phill-wilkinson-keith-mcintyre-oh-no-he-didnt
References: [behance.net](http://www.behance.net/Gallery/_quotOh-no-he-didnt____quot/243514) & [customshouse](http://www.customshouse.co.uk/gallery.aspx)

These shots from [photographer Phill Wilkinson's](https://www.trendhunter.com/trends/still-life-1) 'Oh No He Didn't...' shoot are peculiar, to say the least. What's even more curious is that these photos are actually of artist Keith McIntyre's [interactive installation](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) of the same name.

According to Phill Wilkinson, the shoot was prior to the show's December opening at the Sandford Goudie Gallery. The 'Oh No He Didn't...' installation allowed visitors to wear the costumes and be a part of the set, just as Keith McIntyre has done in the gallery above. Deliciously bizarre...

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 50% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Interactive Installations:** Opportunities for artists to create interactive installations for museums and galleries, allowing visitors to be part of the exhibit.
- **Photography Exhibitions:** A trend of capturing interactive installation experiences and transforming them into fine art photography exhibitions.
- **Participatory Art:** A growing trend in art where the audience is a participant, creating an immersive experience and making them the 'artist' in the end result.

### Who This Affects Most

- **Art:** Artists can innovate their installations by making them interactive and allowing visitors to participate, providing a new form of experience.
- **Fine Art Photography:** Opportunities for fine art photographers to capture interactive installations and create unique pieces that can be displayed in galleries and museums.
- **Museums and Galleries:** Museums and galleries can innovate by offering interactive installations that allow visitors to participate in the exhibit and have a memorable experience.

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