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# Crossed Bread Browners
The Philips Sustainable Toaster is Powered by a Static Bike

By Meghan Young | Published 2012-05-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/philips-sustainable-toaster
References: [designbuzz](http://www.designbuzz.com/philips-sustainable-toaster-runs-batteries-recharged-static-bike.html) & [cargocollective](http://cargocollective.com/miren/Sustainable-toaster)

While some people may look to grander gestures to save the planet as well as reduce those expensive electricity bills, the [Philips](https://www.trendhunter.com/trends/philips-4000-series) Sustainable Toaster is a small step in the right direction. Its uncommonly crossed design may take precedence at first, but as soon as a person learns that it is powered by kinetic energy harnessed by way of a [static bike](https://www.trendhunter.com/trends/beambike), that detail will be pushed to the bottom of the list.

The Philips Sustainable Toaster was created by Spanish designer Miren Arrieta-Odria. Second runner up at the the Domestic Appliances Design Award organized by Philip-TUDelft, is also uses 34 percent less energy thanks to its [four insulated compartments](https://www.trendhunter.com/trends/cuisinart-smart-elite-2slice-toaster). This allows people to toast single slices of bread at a time.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 8% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Energy:** The Philips Sustainable Toaster showcases the potential for using kinetic energy as a power source in everyday appliances.
- **Energy-efficient Design:** The four insulated compartments of the Philips Sustainable Toaster demonstrate the value of new design approaches that reduce energy consumption.
- **Personalized Toasting:** The ability to toast single slices of bread at a time highlights the trend towards customizable and individualized kitchen appliances.

### Where This Applies

- **Home Appliances:** The Philips Sustainable Toaster innovation opens up opportunities for manufacturers to create more energy-efficient and sustainable home appliances.
- **Renewable Energy:** The use of kinetic energy in the Philips Sustainable Toaster suggests potential disruption in the renewable energy industry, as innovative applications expand beyond traditional sources.
- **Kitchen Appliances:** The personalized toasting feature of the Philips Sustainable Toaster presents an opportunity to enhance the customization options and user experience of kitchen appliances.

## Related on Trend Hunter

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