# Fashionable Toothbrush Collabs The Philips Sonicare x Susan Alexandra Shares Unique Accessories By Laura McQuarrie | Published 2021-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/philips-sonicare-x-susan-alexandra References: [prnewswire](https://www.prnewswire.com/news-releases/philips-sonicare-partners-with-fashion-brand-susan-alexandra-to-create-an-exclusive-bold-and-bright-travel-accessory-collection-301351063.html) & [usa.philips](https://www.usa.philips.com/c-e/philips-one) The Philips Sonicare x Susan Alexandra collab puts a fashionable spin on oral care and it introduces a line of limited-edition travel accessories that let people show off their individual sense of style in a playful way. The collaboration with the New York-based fashion and accessory brand takes inspiration from the Philips One by Sonicare power toothbrush, a product that was specifically created "for those who are ready for a step up from manual toothbrushing, with portability and bold colors at the core of its design." The fashion-forward collab highlights the fun colors of the power toothbrush, including Mango, Miami, Midnight, Mint, Shadow, Snow, Sage and Shimmer. The line of limited-edition accessories includes beaded lip charms that can be affixed to various bags and suitcases for a playful touch. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 46% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Oral Care:** The collaboration between Philips Sonicare and Susan Alexandra highlights the potential for incorporating fashion and personal style into everyday oral care products, creating opportunities for a new wave of fashion and grooming collaborations. - **Limited-edition Accessory Lines:** Creating limited-edition accessory lines for everyday products, such as toothbrushes, can attract consumers who prefer unique and collectible items, offering new opportunities for cross-industry collaborations. - **Personalized Travel Accessories:** The beaded lip charms in the Philips Sonicare x Susan Alexandra collab demonstrate the potential for personalized and playful luggage accessories to cater to a consumer's sense of style. ### Sectors Adopting This - **Oral Care:** There is potential for the oral care industry to further tap into the fashion industry, as seen with the Philips Sonicare x Susan Alexandra collab that showcases the potential for creating stylish and trendy toothbrushes. - **Fashion and Accessories:** The Philips Sonicare x Susan Alexandra collaboration combines fashion and grooming and demonstrates how fashion brands can collaborate with companies outside the industry to create unique and playful products. - **Travel and Luggage:** The beaded lip charms from the Philips Sonicare x Susan Alexandra collab demonstrate the potential for luggage and travel accessory brands to collaborate with other industries, offering new opportunities for playful and personalized travel products. ## Related on Trend Hunter - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Collaboration Toy Toothbrushes](https://www.trendhunter.com/trends/ordo-sonic-lite.md) - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie.md) - [Accessible Toothbrush Add-Ons](https://www.trendhunter.com/trends/toothbrush-accessories.md) - [Haute Oral Hygiene Products](https://www.trendhunter.com/trends/selahatin-x-rick-owens.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md) - [Electric Portable Stealthy Toothbrushes](https://www.trendhunter.com/trends/upplang.md) - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Hong Kong Pop-Up Stations](https://www.trendhunter.com/trends/colgate.md)