# Idiot-Proof Ironing The New Philips Iron Puts You in Charge By Chalaine Mantha | Published 2011-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/philips-iron References: [yankodesign](http://www.yankodesign.com/2011/01/17/ironing-with-ceramic/) & [philips.au](http://www.philips.com.au/c/irons/13181/cat/) A new [Philips](https://www.trendhunter.com/trends/philips-oneup-electric-mop) [iron](https://www.trendhunter.com/trends/jiu-iron-frying-plate) has emerged and is made out of ceramic. Although ironing hasn't changed much in the last few decades, this one might break the mold. The "Easy Ironing" concept focuses on the consumer by letting you decide how much ironing you want to do and the iron will tell you how much water to use. The Philips iron is also very easy to clean and is one of the top 25 finalists in this year's [Philips Awards](https://www.trendhunter.com/trends/philips). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Smart Irons:** The rise of smart home technology has paved the way for smart irons that can be controlled by smartphones and other devices, optimizing ironing efficiency. - **Sustainable Ironing:** With the increased focus on sustainability, the ironing industry has an opportunity to develop sustainable ironing practices and products that minimize environmental impact. - **Non-traditional Ironing:** As consumers continue to prioritize convenience and efficiency, there is an opportunity for non-traditional ironing methods such as steaming and air-drying to gain popularity. ### Where This Applies - **Home Appliances:** The home appliance industry can leverage smart technology and sustainable materials to innovate ironing products that meet consumer demands for efficiency and eco-friendliness. - **Textile and Clothing Industry:** The textile and clothing industry can work in collaboration with the ironing segment to develop sustainable and cost-efficient fabrics and designs that minimize the need for ironing. - **Hospitality Industry:** The hospitality industry can adopt non-traditional ironing practices to improve efficiency and lower energy consumption, reducing costs and enhancing guest experience. ## Related on Trend Hunter - [Fully Automated Ironing Systems](https://www.trendhunter.com/trends/fully-automated-ironing-system.md) - [Dual-Fucntional Steam Iron Concepts](https://www.trendhunter.com/trends/darimeven.md) - [Pressurized Steam-Equipped Clothing Irons](https://www.trendhunter.com/trends/pressurized-steamequipped-clothing-iron.md) - [Scented Ironing Cleaning Products](https://www.trendhunter.com/trends/steamer-ironing-water.md) - [Shapeshifting Garment Care Appliances](https://www.trendhunter.com/trends/garment-steamer.md) - [High-Tech Clothing Care Solutions](https://www.trendhunter.com/trends/hightech-clothing-care.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md) - [Hyper-Slim Powered Floor Mops](https://www.trendhunter.com/trends/philips-oneup-electric-mop.md) - [Clip-Style Clothing Care Devices](https://www.trendhunter.com/trends/steamur.md)