# Allergen-Eliminating Car Purifiers The Philips 'GoPure' Air Purifier Eliminates Odors and More By Michael Hemsworth | Published 2018-02-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/philips-gopure References: [thegadgetflow](https://thegadgetflow.com/portfolio/compact-car-air-purifier/) & [amzn.to](http://amzn.to/2swBPRa) The [Philips](https://www.trendhunter.com/trends/olfapure-7300) 'GoPure' car air purifier has been created in response to the growing consumer demand for solutions to help them maintain a healthy lifestyle in their home and beyond. The unit works by being installed onto the back of the headrest in your car and instantly going to work to remove 99% of the dust, pollen, bacteria and other contaminants that are present within the cabin. The air purifier will also work effectively to eliminate the smell of cigarette smoke, while an integrated monitoring system will provide color-coded readouts on the quality of the air within the car. The Philips 'GoPure' car air purifier is reported to work three-times more effectively than ionizers when it comes to [removing smoke residue](https://www.trendhunter.com/trends/comfortpure), which will come as welcome news to those who want to ensure an optimal breathing environment in their vehicle. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Car Air Purifiers:** Opportunity for companies to develop innovative products that improve air quality and eliminate odors in cars. - **Portable Air Purifiers:** A potential market for compact and convenient air purifiers that can be used in various settings, including cars. - **Smart Monitoring Systems:** Opportunity to integrate advanced monitoring systems into air purifiers, providing real-time feedback on air quality. ### Who This Affects Most - **Automotive:** Automotive companies can explore partnerships with air purifier manufacturers to offer integrated air purification solutions in their vehicles. - **Home Appliances:** Opportunity for home appliance manufacturers to expand their product offerings and tap into the growing demand for air purifiers. - **Health and Wellness:** Health and wellness brands can leverage the demand for air purifiers to develop innovative solutions that promote clean and healthy environments. ## Related on Trend Hunter - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md) - [Triple-Function Vehicle Air Purifiers](https://www.trendhunter.com/trends/amoby-air-purifier.md) - [Advanced Car Air Purifiers](https://www.trendhunter.com/trends/lac100.md) - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1.md) - [Car Cupholder Air Purifiers](https://www.trendhunter.com/trends/eleoption-portable-air.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md) - [Mood-Enhancing Car Air Purifiers](https://www.trendhunter.com/trends/fri-air-purifier.md) - [Subtle Air-Sterilizing Purifiers](https://www.trendhunter.com/trends/pixelro-dr-airpick.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md)