# Back-Bending Mobiles The Cutting-Edge Philips Curve Phone Breaks Free From Technological Rigidity By Amelia Roblin | Published 2013-01-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/philips-curve-phone References: [behance.net](http://www.behance.net/gallery/Philips-Curve-Phone/4411567) The [Philips](https://www.trendhunter.com/trends/philips-34e1c5600he) Curve Phone joins many other [curvaceous smartphone concepts](https://www.trendhunter.com/trends/meti) that attempt to evolve beyond the stiffness of contemporary handsets. Designers like Antonio Celestino are correct in predicting consumers' shifting preferences away from minimalism and towards free-form design. This device is a particularly good demonstration of what is fit to fascinate. Unlike some of the other [conceptual arc-shaped mobile phones](https://www.trendhunter.com/trends/noka-7610-5g) that you might have seen, this one has its touchscreen on the back. This is logical since the bend in the object is convex when you're viewing the hi-tech display. It's meant to face your palm while you engage in a telephone conversation. Celestino describes a variety of the Philips Curve Phone smart features but it's the wonderfully warped aesthetics with the exciting choice of colored backings that give the product great first impressions. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Curvaceous Smartphone Concepts:** Opportunity for disruptive innovation in smartphone design by offering curved, ergonomic and visually appealing devices. - **Shifting Preferences Towards Free-form Design:** Opportunity for disruptive innovation in product design by moving away from minimalism and exploring more fluid and unconventional forms. - **Touchscreen on the Back:** Opportunity for disruptive innovation in user interface design by placing the touchscreen on the back of the device, providing a unique and intuitive user experience. ### Industries Being Reshaped - **Smartphone Manufacturing:** Opportunity for disruptive innovation in the smartphone manufacturing industry by incorporating curved designs and unconventional user interfaces. - **Consumer Electronics:** Opportunity for disruptive innovation in the consumer electronics industry by creating products that appeal to the shifting preferences of consumers towards free-form design. - **Product Design:** Opportunity for disruptive innovation in the field of product design by exploring unconventional forms and incorporating curved aesthetics in various consumer products. ## Related on Trend Hunter - [Flexible Folding Concept Phone](https://www.trendhunter.com/trends/flex-in-out-flip.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Wrap-Around Display Smartphones](https://www.trendhunter.com/trends/motorolas-wraparound.md) - [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md) - [Folding Wrap-Around Smartphone Concepts](https://www.trendhunter.com/trends/samsung-galaxy-z-series.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md)