# Double-Wide Home Televisions Philips Cinema Announces 21:9 Widescreen TV By Nicole Chia | Published 2009-01-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/philips-cinema-announces-219-ultra-widescreen-tv References: [technabob](http://technabob.com/blog/2009/01/19/philips-cinema-21-9-ultra-widescreen/) & [cinematicviewingexperience](http://www.cinematicviewingexperience.com/) If your widescreen TV is just not wide enough and you're always looking for bigger and better [home entertainment](https://www.trendhunter.com/trends/hisense-u75n-miniled-qled-tv), Philips is about to bring just that to you with their new 21:9 aspect ratio widescreen TV. The [Philips Cinema](https://www.trendhunter.com/trends/philips-45b1u6900c) 21:9 TV is made for [epic movies](https://www.trendhunter.com/trends/cinema-led-screens). The 21:9 aspect ratio (about 2.33:1) will mean virtually no black bars at the top or bottom of your screen when you pop in your favorite Blu-ray. But beware: Those bars will be back if you switch to 16:9 or, God forbid, 4:3. The Philips Cinema 21:9 is due in stores by spring, and we'll see its final pricing by the end of next month. Start saving now, however, because this one will surely cost a pretty penny. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Ultra-wide Screen Tvs:** The trend of ultra-wide screen TVs like Philips Cinema 21:9 opens up opportunities for immersive home entertainment experiences. - **Enhanced Aspect Ratios:** The trend of enhanced aspect ratios, such as 21:9, presents disruptive innovation opportunities for the display technology industry to cater to the growing demand for wider screens. - **High-resolution Blu-ray Viewing:** The trend of high-resolution Blu-ray viewing on widescreen TVs with minimal black bars encourages innovation in the film industry to create movies optimized for wider aspect ratios. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of ultra-wide screen TVs by developing and manufacturing innovative products with enhanced aspect ratios. - **Display Technology:** The display technology industry can seize the opportunity presented by enhanced aspect ratios like 21:9 to create next-generation displays that deliver immersive viewing experiences. - **Film Production:** The film production industry can embrace the trend of high-resolution Blu-ray viewing on widescreen TVs to adapt and optimize their content for wider aspect ratios, enhancing the cinematic experience. ## Related on Trend Hunter - [Superwide Desktop Monitors](https://www.trendhunter.com/trends/philips-45b1u6900c.md) - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md) - [Wall-Sized Premium 4K Televisions](https://www.trendhunter.com/trends/4k-qled-tv.md) - [Affordable Wide Smart Televisions](https://www.trendhunter.com/trends/4k-smart-tv.md) - [Opulent Oversized OLED TVs](https://www.trendhunter.com/trends/bang-olufsen-beovision-harmony1.md) - [Feature-Rich 49-Inch Monitors](https://www.trendhunter.com/trends/philips-49b2u5900ch.md) - [Oversized Micro LED Televisions](https://www.trendhunter.com/trends/tcl-x11h-max.md) - [Cinematic AI-Powered Televisions](https://www.trendhunter.com/trends/hisense-116inch-trichroma-led-tv.md) - [Oversized Opulent TV Models](https://www.trendhunter.com/trends/loewe-stellar-tv.md)