Philips / Norelco is marketing its new Bodygroom razor by highlighting the impact on one's percieved man hood. Shave in the right place, and you could add an "optical inch". The marketing concept sounds new, but marketers of bras have been pushing the concept of cleavage for years. Is it really that different?
Implications - When it comes to grooming, companies are always trying to find a way to market the closest shave. Electric razors just don't provide the same results and they're more expensive, therefore the industry is always trying to modify manual razors into more effective tools. Precision is the key, but companies will have to actually integrate that element into the products instead of simply just marketing it in a campaign.