# Superhero Healthcare Commercials This Philips Ad is Based on a True Story of a Kind Window Cleaner By Riley von Niessen | Published 2016-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/philips-ad References: [adweek](http://www.adweek.com/adfreak/spider-man-ultimate-everyday-hero-touching-healthcare-ad-philips-173978) & [youtube](https://www.youtube.com/watch?v=PBGcW5AtKyg) A [makeshift Spider-Man](https://www.trendhunter.com/trends/spiderman-x-crocs) is the protagonist of a new [Philips](https://www.trendhunter.com/trends/minutes-for-self-care) ad, which aims to show that everyone can be a superhero if they take the time out of their day to do a little good. It begins with a man who hastily gets ready in the morning -- awkwardly putting on his spandex suit and eating breakfast in the shower. He struggles to make his way downtown, with everything seeming to work against his favor. Finally, he makes his way to work and catapults himself off the roof of a building, with ropes catching his fall. Children in the hospital look out at him, amazed by the sight of Spider-Man [cleaning the windows](https://www.trendhunter.com/trends/dronepowered-cleaning-service). Eva Barrett, the head of advertising for the company, explains the use of the man's true story for the Philips ad by saying "Sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Empathy-based Marketing:** Opportunity for brands to connect with consumers by showcasing empathy and understanding. - **Everyday Superheroes:** Trend of highlighting ordinary people doing extraordinary acts, providing inspiration and relatability. - **Authentic Storytelling:** Drive for brands to share genuine narratives that resonate with audiences and create emotional connections. ### Industries Being Reshaped - **Healthcare:** Disruptive innovation opportunity for healthcare companies to use empathy-based marketing strategies to better connect with patients and healthcare professionals. - **Advertising:** Opportunity for advertisers to develop campaigns that focus on everyday superheroes, creating relatable and inspiring content for consumers. - **Media and Entertainment:** Opportunity for media and entertainment companies to leverage authentic storytelling to engage audiences and create meaningful connections through their content. ## Related on Trend Hunter - [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md) - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md)