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# Modern Fairytale Style
Philippe Starck Reworks Little Red Riding Hood Cashmere Cloak (UPDATE)

By Tisah Tucknott | Published 2009-06-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/philippe-starck-cashmere
References: [designboom](http://www.designboom.com/weblog/cat/24/view/6842/starck-with-ballantyne-fashion-collection.html) & [starck](http://www.starck.com/)

Move over Little Red Riding Hood, for Philippe Starck has designed a new and improved version of your infamous cloak.

We recently brought you the news that [restaurant and furniture designer](https://www.trendhunter.com/trends/saint-laurent-revives) Philippe Starck would be collaborating with [cashmere company](https://www.trendhunter.com/trends/reformation-cardigan) Ballantyne. The line has 30 pieces each for men and women and range from jackets to lighter garments.

**Implications** - By recreating what was once old you are able to reach both a generation that remembers what it used to be and also a generation that has yet to discover what it can be. Updating [classic styles](https://www.trendhunter.com/trends/prefall-2026-collection) is a way for fashion designers to explore new techniques and materials while maintaining a connection to the contemporary looks.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 47% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Reimagining Classics:** Fashion designers are updating classic styles to explore new techniques and materials while maintaining a connection to contemporary looks.
- **Collaborations in Fashion:** Designers like Philippe Starck are collaborating with industry leaders to create new and improved versions of iconic fashion pieces.
- **Generational Appeal:** Recreating old fashion styles appeals to both the older generation who remembers and appreciates the past, as well as the younger generation who sees it as something new and exciting.

### Industries Being Reshaped

- **Fashion Design:** Fashion designers can explore disruptive innovation opportunities by reimagining classic styles and experimenting with new techniques and materials.
- **Luxury Retail:** Collaborating with renowned designers like Philippe Starck can offer luxury retail brands the opportunity to create exclusive and updated versions of iconic fashion pieces.
- **Cashmere and Textile:** Collaborations between cashmere companies and designers can lead to the development of innovative and modernized garments using high-quality materials.

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