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# Luxurious Emoji Fashion
This Philipp Plein Resort Collection Boasts Pop Culture Influence

By Malika Renee Butss | Published 2015-06-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/philipp-plein-resort
References: [style](http://www.style.com/fashion-shows/resort-2016/philipp-plein) & [world.philipp-plein](http://world.philipp-plein.com/jp/collection/4635/philipp-plein-resort-collection-2016)

The Philipp Plein Resort '16 Collection gives emoji fashion a luxurious makeover. For his summer collection, the German designer fused his opulent aesthetic with iconic images.

With looks only the fashionably brave can wear, this collection offers a wide range of [contemporary clothing](https://www.trendhunter.com/trends/the-lilly-reserve-collection). Fashion fans are introduced to [digitized emoji motifs](https://www.trendhunter.com/trends/pixelated) branded on rounded sleeve coats, [leather biker jackets](https://www.trendhunter.com/trends/kenny-scharf-and-axel), bombers, mini dresses and more. The most impressive piece from this collection is a bedazzled mini dress that is riddled with various emojis, from the iconic heart-eyed smiley face to the shining star. Among the eccentric emoticons, a pair of squared-off Pac-Man pumps trigger nostalgia.

While this collection does showcase a variety of embellished looks, the Philipp Plein Resort '16 collection also offers less embellished styles and monochromatic clothing.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 81% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Luxurious Emoji Fashion:** Emoji motifs are becoming a popular trend in the fashion industry, offering a fresh and playful aesthetic to clothing.
- **Contemporary Clothing:** The integration of digital imagery and bold colors is a trend in modern fashion that allows designers to create expressive and unique pieces.
- **Nostalgic Influences:** Pac-Man pumps in the Philipp Plein Resort '16 Collection demonstrate a trend of retro elements making a comeback in modern fashion.

### Who This Affects Most

- **Fashion Industry:** The incorporation of emojis in Philipp Plein Resort '16 Collection represents a new business opportunity for fashion designers to incorporate digitized components into their designs.
- **Technology Industry:** The integration of emojis and other digital motifs in fashion presents an opportunity for the tech industry to collaborate with fashion designers and create unique designs incorporating their technology.
- **Marketing Industry:** The use of a recognizable image such as the Pac-Man character in the Philipp Plein Resort '16 Collection demonstrates the powerful marketing tool of nostalgia and its ability to connect with consumers.

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