# Kid Cartoon Branding This Graphic Design from Philipp Hopta is Catchy and Adaptable By Josh Triantafilou | Published 2012-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/philipp-hopta References: [behance.net](http://www.behance.net/gallery/Naming-logo-styleguide-for-kidswear-online-shop/3825005) & [pulaski-pompano](http://pulaski-pompano.com/) The creative director Philip Hopta of the agency Pulaski+Pompano in Kiev, Ukraine, recently unveiled a [naming, logo and style guide](https://www.trendhunter.com/trends/kleenex-branding) for a [Japanese online shop of kidswear](https://www.trendhunter.com/trends/youthfocused-fashion-brand) on his Behance page. The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in [bright vibrant colors](https://www.trendhunter.com/trends/doodleface) -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion. This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Childlike Branding:** Opportunity for businesses to create simple and playful designs that appeal to a younger audience. - **Vibrant Color Palettes:** Disruptive innovation opportunities in using bold and eye-catching colors to stand out in branding. - **Emotive Graphic Design:** An opportunity for businesses to convey emotions and personalities through visual elements in their branding. ### Who This Affects Most - **E-commerce:** Opportunity for online retailers to enhance their branding and engage with younger customers through childlike designs. - **Graphic Design:** Disruptive innovation opportunities for graphic designers to explore new approaches in creating vibrant and emotive branding. - **Printing and Packaging:** Opportunity for printing and packaging companies to offer customized solutions using versatile and adaptable branding decals. ## Related on Trend Hunter - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Kids-Catering Furniture Series](https://www.trendhunter.com/trends/kids-collection.md)