# Aggressive Bagvertising Philip Toledano's Slammin' Bag Editorials By mediterranean | Published 2009-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/philip-toledano-slamming-bag-editorials References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/philip-toledano-banging-bag-editorials.html) & [mrtoledano](http://mrtoledano.com/) Photographer Philip Toledano is famous for his unusual style, which ranges from capturing phone sex workers to empty offices. Even Toledano's commercial work is not your typical editorial, as you can see from these two photo sets. The first set showcases the [luxurious bags as weapons](https://www.trendhunter.com/trends/mwcurated) smacking the faces of people, while the second shows floating spacemen making sure they get a handle on their luggage. Check out more Mr. Toledano's features on TrendHunter.com below. **Implications** - Violent imagery often evokes physical dominance and power among its viewers, so by using it in this particular [bag campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), companies will encourage viewers to naturally associate owning one of these bags with empowerment. Corporations looking to convey a sense of strength from using their wares may consider using campaigns with appropriate violent imagery that suits their needs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Violent Imagery in Advertising:** Using violent imagery in advertising campaigns can create a sense of empowerment and strength for consumers. - **Luxury Bags as Weapons:** Utilizing luxury bags as weapons in advertising campaigns can evoke a sense of power and dominance. - **Floating Spacemen and Luggage:** Incorporating floating spacemen and luggage in advertising can create a unique and attention-grabbing visual aesthetic. ### Industries Being Reshaped - **Fashion and Luxury Goods:** Fashion and luxury goods companies can explore using violent imagery and unconventional concepts in their advertising campaigns to create a sense of empowerment and dominance. - **Photography:** Photography professionals can experiment with unconventional themes and concepts like luxury bags as weapons and floating spacemen to create disruptive and attention-grabbing images. - **Advertising and Marketing:** Advertising and marketing agencies can leverage violent imagery and unconventional visuals to create impactful and memorable campaigns for their clients. ## Related on Trend Hunter - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)