# Raw Hipster Photography Philip Gay Balances Between Posed and Candid Captures By Meghan Young | Published 2011-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/philip-gay References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/philip-gay-photography.aspx) & [philipgay.net](http://www.philipgay.net/) Philip Gay seems to be the master tightrope artist with regards to photography: He is able to balance the fine line that separates raw, candid moments and perfectly posed photo shoots. By honing this skill, Gay has put together an impressive photography portfolio that contains shades of Terry Richardson's aesthetic without completely going down that worn-out road. Philip Gay not only dabbles in the fashion industry; he also has done ad campaigns. Gay's clients include publications such as Vogue, [Purple](https://www.trendhunter.com/trends/valentino-born-in-roma-purple-melancholia), i-D and Zoo as well as brands like [Levi's](https://www.trendhunter.com/trends/levis-vintage-clothing-1942) and [Garnier](https://www.trendhunter.com/trends/garnier-super-uv-cooling-watergel-sunscreen). Philip Gay has also worked with such famous (and infamous) faces as Jarvis Cocker, MGMT, Bat For Lashes and Sean Lennon. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Raw Hipster Photography:** Explore the trend of capturing raw and candid moments in photography, while still maintaining a sense of posed composition. - **Balancing Posed and Candid Captures:** Discover the innovative approach of balancing between perfectly posed photo shoots and capturing genuine moments in photography. - **Incorporating Aesthetics of Terry Richardson:** Examine the influence of Terry Richardson's aesthetic in the work of Philip Gay and its potential for disruptive innovation in the world of fashion photography. ### Industries Being Reshaped - **Fashion Photography:** Find opportunities for disruptive innovation in the fashion photography industry by exploring the raw, candid photography style of Philip Gay. - **Advertising:** Discover how the unique balance between posed and candid photography in Philip Gay's work can offer disruptive innovation opportunities in the advertising industry. - **Publishing and Branding:** Explore the potential for disruptive innovation in publishing and branding by utilizing Philip Gay's raw, candid photography style to create engaging visual content. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Queer Storytelling Sculptural Lights](https://www.trendhunter.com/trends/something-sticky-series.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)