# Ethnographic Portraits Philip Gatward Captures Photos of Tribes in South Omo, Ethopia By Tiana Reid | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/philip-gatward References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=27&ArticleID=7796&PageNum=1) & [philipgatward](http://www.philipgatward.com/ethnograph.php) Philip Gatward is moving away from his [commissioned pieces](https://www.trendhunter.com/trends/limitededition-print-series) for the likes of corporate organizations like [Nike](https://www.trendhunter.com/trends/artistdesigned-ski), Cadbury, Conde Nast and Coca Cola, and has now ventured into a potentially controversial pictorial of [indigenous tribes](https://www.trendhunter.com/trends/gurunsi) in South Omo, Ethiopia. Following Edward Said's theory of 'orientalism,' the depiction of "exotic" others is a difficult aesthetic to capture in a politically correct manner due to the eye and curiosity of the photographer. Take a look at Philip Gatward's images and judge its value for yourself. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Indigenous Representation:** Opportunities in promoting and celebrating the unique and diverse cultures of indigenous communities through inclusive media and marketing. - **Ethnographic Photography:** Innovation in capturing the beauty and complexity of ethnographic subjects through respectful and ethical photography. - **Decolonizing the Lens:** Using photography as a tool to dismantle dominant narratives and power dynamics in the representation of people and cultures. ### Sectors Adopting This - **Advertising and Marketing:** Opportunities to create inclusive campaigns that celebrate the diversity of cultures and ethnicities. - **Photography and Arts:** Innovations in the artistic representation of ethnographic subjects that are respectful and culturally sensitive. - **Social Justice and Advocacy:** Opportunities to use photography as a tool to advocate for the rights and representation of indigenous communities in mainstream media and society. ## Related on Trend Hunter - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Immigration System-Inspired Artworks](https://www.trendhunter.com/trends/passport-series.md) - [Mountain Atelope-Inspired Chairs](https://www.trendhunter.com/trends/jomo-tariku.md) - [African Culture-Honoring Chair Designs](https://www.trendhunter.com/trends/kundung-pembe.md) - [Indigenous Form Exhibitions](https://www.trendhunter.com/trends/gabriel-chaile.md) - [World-Tested Timepiece Designs](https://www.trendhunter.com/trends/aeronaut-timepiece.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Disability Representation-Encouraging Grants](https://www.trendhunter.com/trends/disability-representation.md)