# Second Chance Campaigns Caroline Gilroy Philanthropy Australia Ads Motivate Aussies to Action By Marissa Brassfield | Published 2010-04-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/philanthropy-australia-ads References: [behance.net](http://www.behance.net/Gallery/Philanthropy-Ad-Campaign/319820) & [carolinegilroy](http://www.carolinegilroy.com/) These Philanthropy Australia ads by Caroline Gilroy seek to raise awareness of the not-for-profit organization by highlighting the success stories of famous figures who have been given a second chance like Oprah and Drew Barrymore. Each ad is a summary of that celebrity's young life; you can read the text from Oprah's ad below. By recounting the biographies of celebrities who have been given a second chance, Caroline Gilroy's [Philanthropy Australia ads](http://www.philanthropy.org.au/) are successful from both a PR angle and a personal one. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Celebrity Success Stories:** Highlight the success stories of celebrities who have been given a second chance, providing inspiration and motivation. - **Raising Awareness Through Biographies:** Utilize the biographies of famous figures to catch attention and raise awareness for not-for-profit organizations. - **Personal Connection Advertising:** Create ads that form a personal connection with the audience by showcasing relatable stories of second chances. ### Who This Affects Most - **Non-profit Sector:** Leverage the power of storytelling to engage potential donors and increase awareness for non-profit organizations. - **PR and Advertising:** Incorporate biographies into advertising campaigns to generate buzz and positive PR for brands and organizations. - **Motivational and Inspirational Content:** Develop content that focuses on second chances and personal growth to inspire and motivate individuals in various industries. ## Related on Trend Hunter - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Empowering Scar-Focused Campaigns](https://www.trendhunter.com/trends/scar-stories1.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md)