# Philanthropic Jewelry Pieces The Jewel In Giving Lets Shoppers Donate to an Organization of Choice By Laura McQuarrie | Published 2019-10-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/philanthropic-jewelry References: [prnewswire](https://www.prnewswire.com/news-releases/online-jeweler-empowers-all-shoppers-to-become-philanthropists-300938554.html) & [thejewelingiving](http://www.thejewelingiving.com/) The Jewel In Giving is on a mission to change the way people shop for jewelry online with a philanthropic jewelry initiative that helps shoppers donate a portion of the product's purchase price to a charitable organization of their choosing. With The Jewel In Giving, 12.5% of the total purchase price is put towards an organization, meaning that $25 of a $200 jewelry purchase can go towards a non-profit. To help consumers feel even better about the jewelry pieces they purchase, the company packages products like its [ethically sourced diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds), gemstones and [lab-grown diamonds](https://www.trendhunter.com/trends/labgrown-diamond-jewelry) in packaging materials made with recycled materials. With its unique model, The Jewel In Giving is hoping to cultivate a "Blended Philanthropy” relationship that closes the gap between philanthropy and e-commerce jewelry. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 31% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Philanthropic E-commerce:** E-commerce platforms can incorporate a philanthropic model to allow customers to donate a portion of their purchase to a charitable organization of their choice. - **Ethical Packaging:** Product packaging materials made from eco-friendly materials can enhance the ethical appeal of a brand and improve its eco-friendliness. - **Blended Philanthropy:** Innovative business models that unite philanthropy and e-commerce can bridge the gap between the two sectors and enable more impactful charitable donations. ### Where This Applies - **Jewelry:** Jewelry companies can innovate e-commerce purchasing methods to enable customers to donate to their preferred charitable organizations. - **E-commerce:** E-commerce enterprises can adopt a philanthropic model to differentiate themselves and establish customer loyalty. - **Eco-friendly Packaging:** Packaging businesses that provide eco-friendly materials can fully benefit ethical brands and enhance their service offering. ## Related on Trend Hunter - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md)