# Viral No-Hole Bagel Campaigns Philadelphia Cream Cheese Debuts the Philadelphia Bagel Wholes By Grace Mahas | Published 2024-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/philadelphia-bagel-wholes References: [phillybagelwholes.creamcheese](https://phillybagelwholes.creamcheese.com/)  Philadelphia cream cheese, a leading brand in the [cream cheese category](https://www.trendhunter.com/trends/philidelphia-cream-cheese), has innovatively launched the limited-edition Philadelphia Bagel Wholes to address the common question, "Why do bagels have holes?" Available until February 12, this unique campaign partners with North America's esteemed bagel shops to offer [hole-less bagels](https://www.trendhunter.com/trends/pillsbury-mini-bagels), providing more space for the creamy and smooth texture of Philadelphia cream cheese. The brand's latest marketing strategy includes a comprehensive 360-degree approach, featuring out-of-home advertising near [bagel shop locations](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads), paid social media amplification, online video content, and influencer engagement. The campaign reflects Philadelphia Cream Cheese's commitment to innovative food solutions and customer engagement, effectively merging a traditional food item with modern consumer preferences. This blend of creativity and market insight not only addresses consumer preferences but also showcases a business innovation in the food industry. Image Credit: Philadelphia Cream Cheese ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Bagel Innovations:** Philadelphia Cream Cheese debuts hole-less bagels in a limited-edition campaign, merging tradition with modern consumer preferences. - **360-degree Marketing Strategies:** Philadelphia Cream Cheese employs a comprehensive approach in their bagel campaign, featuring out-of-home advertising, social media amplification, online video content, and influencer engagement. - **Innovative Food Solutions:** Philadelphia Cream Cheese showcases a commitment to innovative food solutions and customer engagement by launching the Philadelphia Bagel Wholes. ### Where This Applies - **Cream Cheese:** Philadelphia Cream Cheese, a leading brand in the cream cheese category, introduces hole-less bagels in a unique campaign. - **Bagel Shops:** North America's esteemed bagel shops partner with Philadelphia Cream Cheese to offer hole-less bagels, providing more room for cream cheese. - **Food Industry:** Philadelphia Cream Cheese merges tradition with modern consumer preferences, demonstrating a business innovation in the food industry. ## Related on Trend Hunter - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Tax-Free NYC Bagels](https://www.trendhunter.com/trends/taxfree-bagel.md) - [Cheesecake Handbags](https://www.trendhunter.com/trends/cheesecake-handbag.md) - [Snacking Dip Brand Initiatives](https://www.trendhunter.com/trends/philly-whipped-campaign.md) - [Festive Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Decadent Cream Cheese Flavors](https://www.trendhunter.com/trends/philadelphia-chocolate-cream-cheese.md) - [Playful Pronunciation Promotions](https://www.trendhunter.com/trends/baygul-or-baggle.md)