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# Candid Eerie Environment Captures
Phil Elverum Photographs Locales that are Moody and Desolate

By Jason Soy | Published 2011-12-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/phil-elverum
References: [booooooom](http://www.booooooom.com/2011/12/07/photographer-phil-elverum/) & [pwelverumandsun](http://www.pwelverumandsun.com/)

Phil Elverum would be excellent as the cinematographer of a horror movie. After all, he's able to naturally bring out the creepiness of locales using nothing more that the lens on his camera. Some of these locations would not even be threatening if it weren't for Elverum's masterful manipulation of the still frame. There's definitely talent behind these images.

What's also admirable about Phil Elverum's work is the variety and eclectic nature of his locales. From cozy houses and foreboding roadsides to snow-covered forests and staggeringly tall mountain tops, Elverum is able to morph all these interesting places to fit into his overarching theme of dreadful imagery.

Fans of these photographs may purchase them at Phil Elverum's online store. Be prepared though as the images are so large in size they engulf entire walls.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 36% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Moody Photography:** There's an opportunity to disrupt the photography industry by specializing in capturing eerie, unsettling, and creepy locales.
- **Dreadful Imagery:** There's an opportunity to develop new media platforms for horror movies and TV shows using Phil Elverum's expertise to add that extra fear factor.
- **Eclectic Locations:** There's an opportunity to promote lesser-known, off the beaten path tourism destinations and activities through visually engaging travel promotions.

### Where This Applies

- **Photography:** There's a opportunity to market photography services and prints that specialize in capturing eerie and unsettling locales.
- **Media and Entertainment:** There's an opportunity to create new TV shows and movies with horror themes using Phil Elverum's expertise in conducting photoshoots and capturing unsettling environments.
- **Travel and Tourism:** There's an opportunity to promote and develop tourism destinations across the globe through visual media and photography.

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