# Wild West Menswear The Phigvel Makers & Co 2010 Spring Line Cannot Be Tamed By Alex Scott | Published 2010-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phigvel-makers-co-2010-spring-line References: [swipelife](http://swipelife.com/2010/03/19/phigvel-makers-co-springsummer-2010/) & [phigvelers](http://www.phigvelers.com/) If you're looking for that [South Western charm](https://www.trendhunter.com/trends/the-permanent-collection) but want to refrain from looking like a full-blown cowboy, you'll want to pick up a couple of items from the Phigvel Makers & Co 2010 Spring line. This Japanese label, known for its [work wear](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026), is offering up some high quality items for the upcoming season. What I like about this line so much is that it stays basic without compromising any style. Often I find the simpler items have far more mass appeal, anyway. Some highlights from the Phigvel Makers & Co 2010 Spring line include a pre-wrinkled polo, and my personal favorite, a [glazed tan leather jacket](https://www.trendhunter.com/trends/still-doesnt-matter). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Southwestern Charm:** Opportunity to create clothing lines that incorporate Southwestern design elements for a unique and stylish aesthetic. - **Basic Style:** Potential for creating minimalist and timeless clothing items that appeal to a wide range of consumers. - **Pre-wrinkled Fashion:** Innovative opportunity to introduce pre-wrinkled clothing items that are low-maintenance and retain a stylish, worn-in look. ### Sectors Adopting This - **Men's Fashion:** The men's fashion industry can explore incorporating Southwestern elements and minimalist designs to create trendy and versatile clothing options. - **Leather Goods:** Opportunity for leather goods manufacturers to produce glazed tan leather jackets that combine traditional craftsmanship with modern aesthetics. - **Apparel Manufacturing:** Manufacturers specializing in pre-wrinkled fabrics can cater to the demand for low-maintenance clothing items that offer a fashionable, lived-in appearance. ## Related on Trend Hunter - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md)