# Manly Engineering Lookbooks The PHIGVEL F/W 2011 Collection is Loaded With Work By Ana Lopez | Published 2011-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phigvel-f-w-2011 References: [swipelife](http://swipelife.com/2011/11/08/phigvel-2011-fallwinter-lookbook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [phigvelers](http://www.phigvelers.com/collection/2011aw/index.html) The PHIGVEL F/W 2011 collection could easily be part of a construction site locker room because of its style and marketing approach. The Japanese fashion brand released its latest fall and winter line inspired by the stereotypical, [classic American working man](https://www.trendhunter.com/trends/beams-plus-spring) who carries grease gloves and leather boots. The way this collection is presented is interesting because instead of using traditional models, the company worked around a [construction site theme](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) and shot the clothes accompanied by props found in such places. Captured from a high angle, gorgeous pieces such as denim, pants, plaid shirts, knit sweaters, coats and hats were displayed on a table and decorated with hooks, hammers, axes are other vintage, rustic elements that keep the working atmosphere alive. Simple and manly, the PHIGVEL F/W 2011 collection is powerful, elegant and classic. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Construction Site Theme:** The use of a construction site theme in a fashion lookbook creates a disruptive innovation opportunity for brands to experiment with unique themes in their marketing approach. - **Classic Working Man Style:** The use of classic American working man style in a fashion collection creates a disruptive innovation opportunity for brands to modernize and elevate the rugged look for contemporary consumers. - **Non-traditional Models:** The use of non-traditional models in a fashion lookbook, such as props found on a construction site, creates a disruptive innovation opportunity for brands to experiment with diverse and unconventional models to showcase their products. ### Who This Affects Most - **Fashion:** The fashion industry could capitalize on the construction site theme and classic working man style to create unique collections that appeal to consumers seeking rugged yet sophisticated looks. - **Marketing:** The marketing industry could learn from PHIGVEL's use of a construction site theme and non-traditional models to create attention-grabbing campaigns that speak to a niche audience. - **Photography:** The photography industry could explore the use of non-traditional models and themed shoots to expand their creative portfolio and offer unique services to the fashion and advertising industries. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md)