# Urban Equestrian Apparel The Phenomenon Fall/Winter 2012 Nostalgia Collection is a Diverse Find By Nikki Taylor | Published 2012-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phenomenon-fallwinter-2012-nostalgia References: [hypebeast](http://hypebeast.com/2012/10/phenomenon-2012-fall-winter-new-releases/) & [choiceisyours.jp](http://www.choiceisyours.jp/phenomenon/news/) The Phenomenon Fall/Winter 2012 Nostalgia collection is an [urban equestrian's dream line of apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi). The [streetwear label by Japanese fashion designer](https://www.trendhunter.com/trends/blackeyepatch-winter) Takeshi Osumi incorporates familiar button-up camo and solid green shirts, plain scoop neck t-shirts and pop-out graphic pieces. These pieces include a varsity jacket with a large, colored print of a beautiful brown stag on its hind legs in the forest. A colorblocked black and white big tee also includes the same picturesque image of the horse, if you are not a jacket-wearing sort of individual. The Phenomenon Fall/Winter 2012 Nostaligia line is an [eclectic collection of menswear](https://www.trendhunter.com/trends/undercover-5). It strives to take some of the urban vibe out of the clothing items and present a more contemporary look. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Urban Equestrian Lifestyle:** Opportunities for apparel brands to combine equestrian and streetwear fashion to create a new urban equestrian niche market. - **Nature-inspired Graphics:** Opportunities for designers to incorporate realistic and bold nature-inspired graphics into their apparel designs to create more unique styles. - **Contemporary Vintage Design:** Opportunities for fashion designers to blend vintage and contemporary styles together to create totally unique pieces that appeal to a broad range of consumers. ### Industries Being Reshaped - **Apparel:** The apparel industry can use the urban equestrian trend to design new collections for a niche market. - **Fashion Design:** Fashion designers can explore incorporating bold nature-inspired graphics into their designs to create an eye-catching and unique aesthetic. - **Retail:** Retailers can adopt the contemporary-vintage trend to provide unique and appealing collections of apparel items that are distinct from other brands. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Equestrian Heritage-Honoring Bag Capsules](https://www.trendhunter.com/trends/the-compton-cowboys.md)